Michael Kors is pleased to announce a new, limited-edition watch as part of the 100 Series, the specially designed watch collection offered in support of the brand’s global WATCH HUNGER STOP campaign. For each 100 Series watch sold, 100 children in a hunger-stricken area will receive a nutritious meal.*
The new, limited-edition watch is being launched to mark the second year of Michael Kors’ long-term partnership with the United Nations World Food Programme (WFP), an initiative dedicated to helping end world hunger. As with the other styles in the 100 Series, the new watch design is based on Michael Kors’ bestselling Runway watch, this time in rose gold-tone stainless steel with a detailed map of the world etched on a striking gray-blue dial. Michael Kors’ signature is engraved on the back, along with the campaign name, WATCH HUNGER STOP, and the messages “1 WATCH = 100 MEALS” and “LIMITED EDITION.”
The unisex design is available in mid-sized and oversized versions and will be sold in specially designed packaging that highlights the goal to WATCH HUNGER STOP. While this watch is being produced in a limited edition, sales of the other watches in the 100 Series are ongoing and to date sales have generated enough to provide approximately five million meals. The new watch will be available exclusively in Michael Kors stores worldwide and online at michaelkors.com beginning in October 2014. It will retail for $295.
The limited-edition 100 Series watch highlights one of the most important aspects of WATCH HUNGER STOP: the brand’s development of special products dedicated to supporting the global philanthropic campaign. “My goal in creating these pieces is to offer something desirable that not only raises money but also raises awareness,” says designer Michael Kors. “When you wear a 100 Series watch, you become an ambassador for the cause, and so far the response has been amazing. We’ve helped WFP deliver close to five million meals to hungry children through sales of the original 100 Series watch, and we have high hopes that this new limited-edition design will add to the momentum.”
To order the watch, visit http://www.michaelkors.com/watchhungerstop
For more information, visit
Watch Hunger Stop: http://www.watchhungerstop.com/
Destination Kors: http://www.destinationkors.com/
Michael Kors on Facebook: http://www.facebook.com/michaelkors
@MichaelKors on Twitter: http://twitter.com/michaelkors
@MichaelKors on Instagram: http://instagrid.me/michaelkors (and via mobile)
Michael Kors on Pinterest: http://pinterest.com/michaelkors.com
To learn more about WFP, visit http://www.wfp.org
* For every 100 Series watch sold, Michael Kors will donate US $25 to WFP. Please note that the WFP does not endorse any products or services.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc. – a member of The SSI Group – and is located at The Power Plant Mall, Greenbelt 5, Rustan’s Makati, Shangri-La Plaza Mall and Newport.