Make Your Own Track in your Wrangler jeans

Wrangler enters Fall/Winter 2014 with a fresh sense of adventure: new mountains to climb and conquer, new roads to take, and new paths to discover. And with the new season comes a new campaign for the brand—MYOT—which stands for ‘Make Your Own Track.’

Taking the same path all the time leaves no room for new discoveries. MYOT is about explorers who are brave to take the road less travelled because they believe that good, inspirational journeys—that they’ve begun on their own—are the ones that are lived by heart and much gusto. Driven by the ultimate quest to inspire others, powered by their dependable pair of Wrangler jeans, they can freely live out his adventurous spirit.

wranglermyot

“Wrangler believes that you make your own adventure. How you make the significant marks on your tracks, on your Wrangler jeans, and wherever else you’re bound to make an impression, is all up to you,” says Wrangler VP for Marketing Marty Tio. “Make Your Own Track represents the physical links between the explorer’s Wrangler jeans and the lifestyle they embrace. After all, no journey is worth taking without a little risk, and roughing up your Wrangler jeans is just part of the process.”

Designed with a reinforced durability, every pair of Wrangler jeans comes adventure-ready, so you’re free to make the most out of it. Wrangler’s Make Your Own Track campaign poses this challenge to explorers: be adventurous, get creative, wear your Wrangler jeans, take a photo of it or yourself wearing it, and write an awesome story about your journey. Via Instagram, Facebook, or Twitter, tell us how the experience defined who you are, and how the marks on your Wrangler jeans have given your favorite pair a more personal touch and an interesting story to tell. Don’t forget to use the hashtags #WranglerMYOT #Philippines.

Wrangler Philippines will give away multiple prizes for successful entries every week. At the end of the challenge period, a grand prize will be given to the contestant with the best shot and the most creative MYOT story.
#WRANGLERMYOT PROMO MECHANICS
WEEK 1
1. Capture your adventure and how you make your own track in a photo:
a) Take a photo with Instagram
b) Upload a photo onto Wrangler Philippines’ Facebook wall
c) Upload a photo directly to Twitter and tag @wranglerph
2. Write down your story in the caption and add the hashtags #WranglerMYOT #Philippines
3. Uploading of entries begins on October 7. Contest ends on October 11, Saturday, at 11:59 PM.
4. Best photo wins P10,000 worth of Wrangler jeans!

WEEK 2
1. Show off the marks on your jeans and tell us how you got them:
a) Take a photo with Instagram
b) Upload a photo onto Wrangler Philippines’ Facebook wall
c) Upload a photo directly to Twitter and tag @wranglerph
2. Write down your story in the caption and add the hashtags #WranglerMYOT #Philippines
3. Uploading of entries begins on October 13. Contest ends on October 18, Saturday, at 11:59 PM.
4. Best photo wins P10,000 worth of Wrangler jeans!

For more information, please visit www.Wrangler-AP.com / www.facebook.com/WranglerPH

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