How does GOLD taste like?
That was the question running through my mind as Raymond Guttierez introduced Magnum Ice Cream’s newest flavor–Magnum Gold at the surprise press lunch Thursday February 6 at the SM Aura Director’s Cinema.
At first, I thought they were gonna put in those gold foil slithers (which are probably fake) I’ve tried on some cakes and desserts– but were too tiny to have even the slightest taste.
Thankfully, what Magnum meant by “Gold” was the richness in taste, and creamy decadent belgian chocolate. overload.
Magnum, the luxurious Belgian chocolate ice cream bar has gained a huge following in the Philippines over the past two years. As a brand, it has added countless moments of personal indulgence and spectacles, events, and activations worth talking about. Now, to kick off 2014 with a bang, Magnum once again has big news for its loyal pleasure seekers – the arrival of Magnum Gold in the Philippines!
To push things further, for the first time ever, Magnum has tied up with Hollywood greats such as acclaimed director Bryan Singer (who is about to release the much awaited second installment of the XMen franchise this 2014), Oscar winner Benicio del Torro (about to come out as The Collector in The Guardians of the Galaxy, the second installment of the Avengers franchise), and Brazilian supermodel and actress Caroline Correa to create a golden cinematic trailer to launch the newest flavor, Magnum Gold.
Inspired by this cinematic feat, Magnum Philippines spun its own story of action and suspense. Last February 5, motorists weaving their way around the heavily congested Makati area may have caught a glimpse of a massive golden vault, marked only by the letter ‘M,’ being escorted through traffic, casting an air of mystery and anticipation. This 7×7 foot-large vault of shining gold was hauled from the RCBC Tower on Ayala Avenue to the Fort Bonifacio Activity Center, guarded by an entourage of BMWs ensuring its safe arrival. Once at the Fort, the golden vault was held under maximum security and will continue to be guarded until its unveiling on February 9.
This all leads to the chance to try Magnum Gold for the first time ever. People who visit the Magnum website (www.magnum.com.ph) will get to input their number and be included in the hunt for Magnum’s latest treasure!
Magnum lovers will be regaled with a Magnum Gold experience like never before. First and foremost, expect a new level of indulgence with the luscious blend of silky vanilla ice cream and sea salt caramel, coated with thick cracking golden Belgian chocolate— Although you won’t immediately see this upon opening the wrapper.
What you’d see is a golden yellow bar, which might not be as shiny as gold, but equally as tempting. Take your first bite and you’d notice the wonderfully thick outer shell protecting its creamy white vanilla ice cream center.
It is the first ever double dipped Magnum bar wherein the the ice cream bar is first coated with a layer of Belgian milk chocolate and dipped again in a layer of golden coloured white chocolate! I actually loved the crisp double chocolate so much that I decided to scoop the entire ice cream out and reserve the thick coating for last.
The salty sweet flavor plays in your mouth, much like the guilt of the calories dueling inside your mind, telling you that one bite is enough–while your tastebuds convinces you otherwise, making you take one more bite… and then another…until the only thing you see is the Magnum logo on the stick.
So far my only gripe was that the sea salted caramel doesn’t distinguish itself much from the ordinary caramel, but I still have a few more bars that will probably make me forget that.
According to the brand executives who were present at the launch, Magnum Gold is one if not their best selling flavors, and I wont be surprised if it also sells well here in the Philippines especially since it feels like summer is here already!
Yesterday, February 8, mini gold vaults will be popping up in the cinema lobbies of malls around the metro. These malls include: SM Megamall, SM MOA, SM North Edsa, SM Southmall, SM Aura, Glorietta 4, Trinoma, RMW Galleria, Alabang Town Center, Robinsons Magnolia, and Robinsons Ermita. On Sunday, February 9 at exactly 3pm, the first 100 consumers to line up at the cinema lobbies at these malls will get the chance to experience the Magnum Gold standard. So spread the word and let everyone know, it’s now time to grab the gold! One bite and you’ll know – this ice cream bar is as good as gold.