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Kipling Opens New Concept Store at SM Aura intros new “Live Light” brand vision

Kipling Philippines showcased a fresh contemporary look that embodies its newest Live Light global vision as it opened its newest concept store at SM Aura.

The new store showcases the brand’s unique and modernized attitude— closer to its origins, one that is cool and gender- inclusive and authentic to its roots.

One of the thrusts of Kipling’s global vision is individuality and while the store displays its latest and classic collections it also has an area where you can customize the accessory of your Kipling bag.

Kipling welcomes everyone to express themselves in their own unique style while they go through their “on-the-go” lifestyle. The brand would like to cater to modern consumers who movefluidly between different settings and occasions—from work to leisure, from day to night, and everything in between. 

The cutting of the ribbon was headed by the Senior Leasing Manager for SM Aura Candice Gil, SM Aura Mall Manager Margie De Leon – Varona, Senior Business Manager for Kipling Singapore and Asia Pacific Penny Tang, President /General Manager of Greyhound Marketing Corporation Benjamin Go, and Chief Operating Officer of Greyhound Marketing Corporation Beatrice Go.

After the store blessing, the short program began which was hosted by TV and online personality Bea Benedicto. Bea introduced doodle artist Lei Melendres, who is the featured muralist of the Kipling SM Aura store. The title of Lei’s mural is Urban Jungleand it illustrates a day in a life of an individual who multitasks in the hustle and bustle of the Bonifacio Global City.

Bea also did a quick interview with local painter Kris Abrigo, who did a one-of-a-kind artwork on a Kipling Blank Canvas tote together with street artist Jappy Agoncillo. Their bag collaborations are currently displayed at the newly opened store. 

Aside from the presence of representatives from leading media outfits and content creators in the country, also in attendance at the Kipling store opening were actresses Glaiza de Castro, Isabelle de Leon, Claire Ruiz, Jazz Ocampo, and Ashley Ortega, as well as alternative rock band Gracenote. 

Kipling’s SM Aura store will be the first of many branches of Kipling PH that will be freshened up to visually symbolize the brand’s new creative direction. Drop by at their SM Aura store until June 16, 2019 and avail their Store Opening Blowoutthat will give you 25% off from their regular priced items. 

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Written by eduy

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