Baby Company, the Philippines leading baby store, launches Baby Company Buckle Up Baby, the biggest child car seat caravan in SM Mall of Asia.   The initiative aims to support and promote the recent Republic Act. 11229, the Child Safety in Motor Vehicles Act. 

The enacted law seeks to protect children whenever they are brought into a motor vehicle.  It is in response to the increasing number of child fatalities due to vehicular accidents.  The Department of Health, released its notes indicating that vehicular accidents are now the second leading cause of death among children ages 0 to 17[1]. Alarming figures and an escalating situation with an increasing number of vehicles on the road.

The law is specific in mandating that a child under 12 should be placed on a proper child restraint system.  It further states, that the child restraint system must be appropriate to the child’s age, height and weight, and approved in accordance with the law. 

Child restraint system or more commonly called child car seat is the proposed solution to curb the growing number of fatalities.  According to the World Health Organization, the child car seat can reduce the risk of death and injuries in road crashes by up to 70%  among infants and 54% to 80% among young children[2].

This mandate to improve child passenger safety is supported by several government agencies as well as private groups.  Baby Company spearheads a campaign to raise awareness, educate parents and provide a venue to showcase a large number of child car seats.

“It is important that child car seats meet the safety standards and we have partnered with the world’s leading child car seat brands,” said, Cheryl Justiniano, Sr. AVP for Marketing.  “Together with Baby Company, we have Aprica, Chicco, Graco, Joie, Maxi-Cosi, and Picolo to showcase their products, and importantly, lend their expertise in choosing and fitting the child car seats,” she added.

Sharing the message of safety to more parents, Baby Company Buckle Up Baby child car seat drive will be visiting other malls in the coming months.  It will continue to showcase the importance of child passenger safety and provide parents that chance to choose and get the child car seat that is best for their child. 

Cheryl Justiniano added, “Getting a child car seat is not a one-size-fits-all, the child car seat matches a specific age, weight, and length of a child, so it is important that parents have a venue to learn from the experts, even try out the seats before they decide to get one for their child”.

Child car seats follow an established standard to group child car seats to match a child’s age, weight, and length.  Group 0 is from birth up to 4-6 years old and with a weight of 0-25kg.  Group 1 is from birth up to 12 years old and with a weight up to 36kg.  Group 2 is from 9 months to 12 years old and with a weight of 9 to 36kg.  And finally, Group 3 is from 4 years old to 12 years old and from 15-36kg.  There are child car seats that have combined groupings to allow more options.

Child welfare and safety is now everyone’s priority, especially in motor vehicles.  It is the right time to visit Baby Company Buckle Up Baby to choose the right child seat for every child.


[1]World Health Organization Media Centre Road Traffic Injuries

[2]Health Notes from the Department of Health

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Written by eduy

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