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John Herrera partners with EPSON anew with new Armada collection

It was as if John Herrera took a painted masterpiece on a canvas and transformed it into a stunning dress.

 Just like his previous collaboration with EPSON, the famed Filipino designer once again awes and excites with his Spring/Summer 2018 collection dubbed “Armada.”

According to Herrera, Armada was inspired by one of the first maps that included the Philippines.

“The inspiration for the Armada collection was the map created by  Diogo Ribeiro. It shows the world circa 1529 and was the first map in history that included the Philippine islands.  With the help of Epson’s digital textile printing technology, l was able to render parts of this medieval map and present designs on opaque and translucent fabrics. The combination of sheer and stiff materials with soft fabrics create new silhouettes will remind us of sailing to new worlds,” explains John Herrera.

ln a nod to the Spanish colonial heritage, Herrera also enhanced the collection by integrating in the design elements of costume and fashion from the era of King Phillip of Spain, the monarch whom the country was named after. Hues of sepia and brown were combined in the digitally printed fabrics to infuse the feel and look of this historic time.

The latest collaboration between Epson Philippines and the award-winning designer,  ”Armada” features  a 30-piece apparel for women in time for his Spring/Summer 2018 collection. The newest John Herrera creations will be globally presented during Fashion Scout in September 2017, the international showcase for fashion pioneers and UK’s largest independent showcase for emerging and established design talent during the 2017 London Fashion Week. Fresh off his win as Britain’s Top Designer 2017 (BTD) at the 5th season of fashion’s finest event for emerging talent in British fashion for his Aguila collection, his first collaboration with Epson, Herrera delves back into history and Philippine pride in creating these new digitally-printed masterpieces.

Before heading to London for Fashion Scout,  Herrera spent an afternoon with Epson Philippines a few special guests, friends and media at the TWG Tea Salon & Boutique at the Edsa Shangrila Mall.

“This is the second time that John Herrera has tapped Epson’s digital textile printing technologies to create a totally different concept in fashion and design, and we are very happy to collaborate with him once again.

As the brand ambassador of Epson Philippines’ Professional Printers Group, he has truly given us the world’s attention with his ingenious marriage of art and technology. This latest collection dolled ”Armada” is John’s avant-garde take on our history and roots; 3 creation that we are confident will put the Philippines on the map once again,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

Epson’s digital textile printing technology enables designers to achieve their artistic vision with advanced technology that understands the intricacies of fabric and design. With this innovation, world-class designers like John Herrera, have successfully translated their vision onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies In the world. Its print nozzles deliver ultraprecise control of ink droplets for superior image sharpness across a wide range of ink and media, producing outstandingly vivid and unique prints.

The complete John Herrera Spring/Summer Collection will be globally showcased in London’s Fashion Scout in September 2017.

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Written by eduy

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