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IDOOH and Voyager’s freenet to deploy in-vehicle digital content

IDOOH Philippines Managing Director Jules Salonga and Voyager Innovations Managing Director and VP Dindo Marzan team up to mobilize digitization of in-vehicle OOH and provide an interactive ride experience to the hyper-connected Filipino.





IDOOH Philippines and Voyager Innovations Inc. today announced their strategic partnership to utilise each other’s market-leading technology services.

From October 2018, the three-month pilot will commence with an initial roll-out of 100 in-vehicle screens through IDOOH’s Transport Network Vehicle Service (TNVS) partners in the Philippines to provide passengers with access to in-vehicle shopping, entertainment, news, games, sports and lifestyle content.

The content will be deployed to IDOOH’s in-vehicle display network. Using freenet, Voyager Innovations’ sponsored data and rewards platform, IDOOH and its driver-partners no longer have to worry about data plans and data charges when delivering and downloading content for the out-of-home displays in their cars.

Jules Salonga, Managing Director for IDOOH Philippines and Indonesia, said: “We are excited to bring e-commerce and digital content to cars and improve the in-ride experience. With a pilot of 100 screens deployed with the help of freenet, we hope to scale this programme nationwide and grow our network as the Philippine’s largest in-ride digital media platform.”

Dindo Marzan, VP and Managing Director for Marketing Technologies at Voyager, added: “We’re proud to empower IDOOH’s innovative out-of-home advertising displays through our freenet platform. This will make it easier and more efficient for IDOOH and their driver-partners to deliver engaging and interactive content to riders in the country.”

The IDOOH screens will allow passengers to interact in real-time with the display by scanning of QR codes and logging in using their social media profiles to participate in promotions and reward campaigns.

IDOOH is Philippines’ largest network of in-vehicle screens through TNVS partners in Manila, Cebu and Davao. In Asia Pacific, IDOOH is the region’s largest network of in-vehicle digital out-of-home (OOH) screens with an inventory of more than 14,000 screens in taxis and ride-sharing cars.

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