Philippines’ number one mobile brand Globe Telecom once again enhances the Filipino digital lifestyle experience with a comprehensive and multi-year collaboration with The Walt Disney Company Southeast Asia. This collaboration will give Filipino customers access to video-on-demand, interactive content, promotions and other related services across multiple devices and affirms the relationship of Globe with Disney whose brands include Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios.
Globe customers will now have access to an array of Disney content offerings including long- and short-form programming, interactive content and games, theatrical releases and retail promotions. Offerings include:
• Disney Movies On Demand (DMOD): an on-demand subscription service for selected evergreen Disney and Pixar titles such as the Toy Story franchise, Finding Nemo, The Princess Diaries, Mickey’s Once Upon A Christmas, Cinderella and much more, that can be viewed on any device anytime, anywhere.
• Disney On Demand (DOD): an on-demand subscription service for selected Disney TV favorites such as Mickey Mouse Clubhouse, Phineas & Ferb, that can be watched on any device anytime, anywhere.
• Maker On Demand: an on-demand subscription service featuring the best short-form videos from Maker Studios’ portfolio of content across gaming, comedy, music, sports, fashion, and family, to name a few, featuring popular talent from Makers’ network of 55,000 creators globally.
• Maker and Globe will also team to create custom branded entertainment featuring top digital influencers—supporting the Globe service
• WATCH Disney Channel apps – entertainment apps which provide access to Disney Channel, Disney Junior and Disney XD. Kids and Family can enjoy all the 3 Disney Channels via this digital destination.
• Disney Interactive: a world of mobile and web-based games, apps and e-books based on the best-loved Disney stories.
• Promotions, merchandising and retail activations that bring Disney’s latest theatrical releases closer to Filipinos.
“We are very happy to enter into a relationship with such an iconic brand. Everyone loves Disney –that’s why we are excited to bring the brand closer to Filipinos and give the best content experience on their devices anytime, anywhere. We know that our customers are equally excited to get into the wide portfolio of Disney content such as movies, TV shows, games, merchandising, theatrical releases, and interactive videos available across our mobile and broadband services,” says Dan Horan, Globe Senior Advisor for Consumer Business.
Experience the magic with Disney and Globe. #GlobeDisneyMagic #ShareTheMagic
Posted by Globe Telecom on Wednesday, 6 May 2015
“We are thrilled to bring the Disney brand of storytelling closer to more Filipinos through this collaboration with Globe,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia. “With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices.”
This collaboration continues the journey of Globe as it brings globally innovative brands and content to the Philippine market, including tie-ups with Facebook, Google, Viber, Spotify, NBA, Hooq and recently WhatsApp. These partnerships, together with the company’s US$790M network transformation program, have cemented Globe as the undisputed leader in mobile data business, enriching the customer experience with entertainment and lifestyle content offerings.
In 2014, Globe mobile browsing and other data revenues reached P14.3 billion in 2014, up 23% from P11.6 billion in the previous year, giving Globe a clear edge in the mobile data business with 64% revenue market share. The Globe network also carried significantly higher data traffic at 87,000 terabytes of data, increasing 270% from the previous year because of a significant surge in mobile browsing activity and higher smartphone adoption among its customers.
The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia and has grown to five offices in the region (Malaysia, Thailand, Indonesia and the Philippines) with the headquarters in Singapore, employing close to 280 permanent staff. Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment overseeing content from six key brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.
Television is a key driver in growing the Disney brand in the region. Disney Channels Southeast Asia is responsible for the management, creative development and commercial operations of the three Disney-branded channels available across the region: Disney Channel, Disney Junior and Disney XD. The company also distributes Disney owned programs and channels to television, mobile, broadband and on-demand platforms to over 20 Southeast Asian providers including terrestrial broadcasters, pay-TV and channels as well as digital platforms.
Studio Entertainment reached new box office heights in 2013 with Marvel’s Iron Man 3 recording the biggest release in history in Malaysia, Thailand and Indonesia. The Avengers released in 2012 is still the biggest movie of all time in Singapore and Philippines.
As one of the world’s largest creators of high-quality digital experiences, Disney Interactive produces interactive entertainment for the whole family including multi-platform video games, online short form video, mobile and social games and digital destinations across all current and emerging media platforms. Entertaining guests of all ages, Disney Interactive’s key products include the video game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile franchises like Frozen Free Fall and Disney Tsum Tsum, top online destinations for kids, parents and fans including Disney.com, Oh My Disney, and Babble.com and the Disney social network reaching more than 1 billion guests on Facebook.
From apparel and toys to food and stationery, Disney Consumer Products (DCP) is the world’s leading licensor and works with over 400 licensees across all product categories in Southeast Asia for all ages and lifestyles. Disney Publishing is active in 6 countries in 6 different languages in Southeast Asia, publishing a diverse range of products in the region including story, activity and e-books, magazines and comics that reach a wide demographic from pre-schoolers to pre-teens and adults.