Brand Finance, the global authoritative consulting agency, released its ranking of the most valuable brands around the world in 2018. HUAWEI ranked twenty-fifth (25th) on Brand Finance Global 500 2018 with a value of 38.046 billion dollars, and its brand value increased by more than 50%, outranking fellow global tech giants, IBM (#32), YouTube (#42) and Intel (#53).
Brand Finance, a world famous brand value and strategy consulting firm, assesses thousands of well-known global brands every year. The organization is one of the most credible global brand value evaluation agencies and its strict selection criteria includes not only Brand Strength Index (BSI), but also Brand Loyalty and Marketing Investment, etc.
International companies who enter the list commonly display strong comprehensive strength, but also show brand value that has been internationally recognized.
Here are the rankings of Huawei from 2016 to 2018:
- 47th spot on Brand Finance Global 500 2016
- 40th spot on Brand Finance Global 500 2017
- 25th spot on Brand Finance Global 500 2018
In addition to advancing year by year in the list, HUAWEI also appeared on the BrandZ Top 100 Brands and Interbrand’s “Best 100 Brands”. From all these, we see the strength and effort of a steadily growing brand.
2017 was also a year of continuous breakthroughs for the tech giant. Huawei’s globally released new product HUAWEI Mate 10 gained frequent praises; HUAWEI OPEN DAY’s footprints can be found throughout Western Europe, Southeast Asia, Latin America and other places, bringing the presence of HUAWEI brand worldwide. Huawei worked together with Leica, Porsche Design, Google and other top brands to continue to improve the user experience.
Starting 2018 on a high note, HUAWEI pledges to bring more relevant products based on the needs of consumers and supplemented by innovative ideas to continue to move forward and bring more surprises to global consumers.
To see the complete list of the Top 500 Brands from Brand Finance Global, please visit this link: http://brandfinance.com/knowledge-centre/reports/brand-finance-global-500-2018/.