During a crisis, there are those who step up and take on the burden of saving lives, usually at the cost of their own safety. These are the frontliners: medical practitioners, service professionals, and members of law enforcement who ensure that peace, order, safety, and health standards are upheld in these trying times.
As dedicated as our frontliners are to ensuring the safety of the general public, sometimes they miss out on the little things that can help provide mental respite in the face of challenges. In order to make sure that they are taken care of, Highlands Coffee has pledged to supply their product free of charge to frontliners.
After a successful run of providing free Vietnamese Iced Coffee to VRP Medical Center and the Medical City in Ortigas, Highlands Coffee will be providing the same service to other key hospitals around the city. They have partnered with the delivery channel, Happy Move, in order to facilitate delivery of the products to the frontliners who have been working tirelessly for the good of all. Furthermore, thanks to efforts on social media, Highlands Coffee has started to provide coffee to fronliners based on recommendations from users and customers. This is an ongoing social media program, open to all via their social media pages www.facebook.com/highlandscoffeeph and www.instagram.com/highlandscoffeeph.
Highlands Coffee urges the public to use social media to nominate frontliners to receive a batch of Vietnamese Iced Coffee while on duty at the hospital.
“We’re committing to supplying coffee to our frontliners until the end of the lockdown,” said Francis San Gabriel, Group Head of Highlands Coffee. “When it comes to fighting the spread of COVID-19, we trust the experts. When it comes to coffee, we are happy that our expertise can assist them in our own small way,” he concluded.