Drawing inspiration from the enclaves of the northern Ifugaos to the southern tribes of the Moros, where the use of ethnic patterns is seen as a symbol of bravery–Dylan Dylanco came up with “Habi” the first-ever G-Shock watch designed by a Filipino.
Dylanco was the grand prize winner of the National G-Shock Watch competition that began in January which sought to create an authentic Filipino watch strap that invoked a strong sense of nationalism and indomitable spirit, an auspicious theme at a time when the country’s character and national pride have taken on global regard.
Her design which featured elaborate tattoos, voluntary cicatrices (scarification), and intricatetraditional weaves alluded to the wearer’s toughness, courage, and status in ancestral warrior society stood out froj a field of over 1,200 nationwide entries.
Dylanco used the indigenous, symmetrical weaves in bright, bold, and contrasting colorsfused together with elements of the Philippine flag – three stars and the sun – to arrive at her winning entry.
“My design is entitled ‘Habi’, which is an old weaving technique our ancestors used to create art and basic supplies,” said Dylanco. “I hope that my design will remind Filipinos of the Philippines, no matter where they are.”
The amalgamation of design elements is now the new National G-Shock watch– a totem that epitomizes both the tradition of toughness of the iconic G-Shock line and the resilience of the Filipino people.
“The most prolific warriors in history have always been celebrated in symbolisms, song, and vestment. And in traditional tapestry weaves, every weave tells a story,” said International Sales for Timepiece Overseas Marketing and Sales Division Casio Computer Co. LTD sales manager Mr. Masaki Obu. “I believe we have successfully captured the Filipino soul in Design the National G-Shock contest.”
“The National G-Shock Watch is the embodiment of the Filipino as a tough people.”
Born from a vision of “creating a watch that never breaks,” the G-Shock is the ultimate tough watch.
The G-Shock was developed behind the science of the “Triple 10” concept – a watch with 10-meter free-fall endurance, 10-bar water resistance, 10-year battery life, and forged to withstand mechanical shock and vibration of sports, military, and high impact outdoor activities.
The winning design was announced during the grand launch at G-Shock’s flagship store at Ayala Vertis North on July 5 and was graced by various media personalities. A total of only 200 pieces will be available to the public at G-SHOCK stores from July 6, 2018 for P9,995 each.
The National G-Shock Watch is available in the following branches:
G-SHOCK Ayala Vertis North
Address: Level 2, Vertis North, Quezon City
Tel No.: (02) 426-4771
G-SHOCK SM City North Edsa
Address: Ground Floor, SM North EDSA, Quezon City
Tel No.: (02) 926-5105
G-SHOCK Glorietta 4
Address: 2nd floor, Glorietta 4, Ayala Center, Makati City
Tel No.: (02) 819-1567
G-SHOCK Greenbelt 5
Address: 2nd floor, Greenbelt 5, Ayala Center, Makati City
Tel No.: (02) 501-5404
G-SHOCK SM City Clark
Address: Ground floor, SM Clark, M.A. Roxas St., Angeles City
Tel No.:(045) 499-0447
G-SHOCK SM City Santa Rosa
Address: Ground floor, SM Santa Rosa, National Highway, Sta. Rosa City, Laguna
Tel No.: (049) 508-2007
G-SHOCK SM Lanang Premier
Address: 2nd floor, SM Lanang Premier, J.P.Laurel Avenue, Davao City
Tel No.: (082) 285-1159
G-SHOCK SM CDO Downtown Premier
Address: 2nd floor, SM CDO Downtown Premier, CM Recto Avenue, Cagayan de Oro City, Misamis Oriental
Tel. No.: (088) 859-1972
Visit Casio Philippines official Facebook page @CasioWatchesPH and official Instagram page @casiowatches_ph for more information.