INSTANT POT that cooking wonder that went viral a while back is now ready to take over the Pinoy kitchen as it launches its official store on Shopee!

Instant Pot, America’s Number 1 Cookware brand, is finally having it’s official Grand Launch in Shopee from July 18 to 24! 

You can get up to 1,000 off on their best selling items, Free gifts and Nationwide Free Shipping!

For those who are unfamiliar, the Instant Pot is a multifunctional pressure cooker that can cook anything from roasts to chicken to desserts—in much less time than most other cooking appliances.

Instant Pots come in a variety of designs and with its own unique set of features. Some even include new technologies like air frying and even Wi-Fi connectivity! But we are getting way ahead of ourselves.

The Instant Pot is a programmable countertop multi-cooker that could eventually replace several cooking appliances. The Instant Pot Duo 60 Duo, the number 1 selling multi-cooker, combines 7 kitchen appliances in 1, Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker and Warmer, and help you prepare dishes up to 70 percent faster!. 

If you’re short on time, and tend to work with a lot of frozen ingredients, the Instant Pot can help thaw foods straight from the freezer (please remove containers first this isn’t a microwave) if you know the right procedures. 

And if the word pressure cooker creates exploding images of mashed potato or broth splashing around, know that it wouldn’t happen with the Instant Pot.

Not so Instant History:

We created a remarkable kitchen appliance that prepares healthy and delicious meals, simply and quickly. Shortly after its release, the Instant Pot became America’s most-loved multicooker, and one of the best-selling small kitchen appliances in the world. It has grown a global community of home cooks and food lovers, whose passion for the Instant Pot has inspired countless recipes, books, and online forums. It now spans dozens of models, with new functions and uses constantly in development. The Instant Pot simplifies the joys of home cooking, promotes healthy lifestyles, and gives you more time to relish great meals with the people you love. –Instant Pot website

In 2009, Dr. Robert Wang began meditating on the idea of building a smart multicooker, marrying his love for cuisine and computer algorithms. Along with two friends and no outside investment, the trio announced their creation in 2010: a remarkable new device that combined pressure cooking and slow cooking with the versatility of the rice cookers of their childhood: the Instant Pot.

According to an article from BBC ; The Instant Pot was the brainchild of Mr Wang and his friend Yi Qin, who were both veterans of the Canadian technology sector. The two were brainstorming ideas for a new project in 2008 and realized people were searching for the same solution they were – a way to cook healthy meals for a family quickly and affordably. 

That was when their attention turned to kitchen appliances and rebooting the pressure cooker.

They came up with the idea for the Instant Pot, which is a pressure cooker, slow cooker, rice cooker, steamer, saute pan, yogurt maker, warming pot all-in-one unit.

Together with three other partners, they set up a business called Double Insight in Ottawa, the Canadian capital, and the first version of Instant Pot was born in 2010.

“We have tried to automate cooking as much as possible and tried to simplify the cooker,” says Qin, who is the firm’s vice president of product management. “One press of the button can cook the meal for the family.”

Wang was hoping to make it easier for people to make a decent meal, but didn’t expect his new product to attract a cult following.  After becoming a hit in one of those big US online sales—selling more than 215,000 units and outselling TVs and tablets there was no stopping the Instant Pot from going viral next. 

The Instant Pot quickly became a craze, built on social media word-of-mouth instead of traditional TV or print advertising. Today, the official Instant Pot Facebook group has nearly 300,000-people strong, supported by numerous how-to videos on YouTube and Instagram Posts with thousands more of online enthusiasts posting rave reviews. Fans share recipes online and tips for making everything from soups, stews and chilli, to poached eggs, popcorn and cheesecake using the appliance.

Mr Wang says that from the beginning the intention was to let the product speak for itself, and build up sales thanks to customer recommendations rather than pay for advertising.

Instant Pot Product Description:

Duo, the number 1 selling multi-cooker, combines 7 kitchen appliances in 1, Pressure Cooker, Slow Cooker, Rice Cooker, Steamer, Sauté, Yogurt Maker and Warmer, prepares dishes up to 70% faster to support your busy lifestyle Up to 70% quicker.

A great dish is a press of button with 15 microprocessor controlled programs taking the guess-work out of your cooking.

You can achieve perfect results every time Features 14 Smart Programs – Soup, Meat/Stew, Bean/Chili, Poultry, Sauté/Simmer, Rice, Multigrain, Porridge, Steam, Slow Cook, Keep Warm, Yogurt, Manual, and Pressure Cook.

Now, your favorite dishes are as easy as pressing a button Stainless Steel – All components in contact with food are food grade 304 (18/8) stainless steel including the lid, the inner pot with 3-ply bottom and steam rack with handles.

They are easy to clean and dishwasher safe. Easy To Handle – Exterior, brushed stainless steel finger print resistant with lid holder for left and right handed users. Accessories Include – steam rack with handles, serving spoon, soup spoon, and measuring cup UL certified with 10 proven safety mechanisms provides you peace of mind.

Highly Energy efficient, this kitchen friendly cooker releases no steam when cooking, contains all smells and automates your cooking.

Dimensions: 13.38 x 12.2 x 12.48 inches Weight: 11.80 pounds Power supply: 220V – 60Hz Power: 1000 watts Power Supply Cord: 35 inches, detached, 3 prong plug

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What do you think of the Instant Pot? Have you tried using one before?

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