ONE FC Fighter BRANDON VERA led the star studded list of participants of UnderArmour’s Celebrity Fitness challenge to celebrate the opening of the sports apparel brand’s newest store at SM Megamall.
The “Celebrity Fitness Challenge” held at the the Mega Building-A Activity Center featured an intense and exciting competition that showcased what UnderArmour is all about.
Among the Celebrity/athlete participants include Ernie Lopez, Eric “Eruption” Tai, Carlos Agassi, JC Tiuseco, Ervic Vijandre, Luis Alandy, Will Devaughn, LJ Reyes, Roxanne Barcelo, Bubbles Paraiso, Paolo Paraiso, Jon Hall, Jose Sarasola, Vic Silayan, Gerard Pizarras, Gretchen Ho, Robi Domingo, Azkals Armand del Rosario, Issa Litton, Reema Chanco, Natasha Alquiros (team captain of the Phil footbal team) and many others
Just a few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continues its momentum in the market with the opening of its 2nd store in the country.
“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” said Carlos Maza, Senior Director, New Markets, Under Armour. “The response to our brand from athletes in the Phi|ippine‘s has been tremendous and we look forward to increase our presence throughout the country.”
The store in Megamall will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. Endorsed by renowned athletes such as former Ateneo volleyball star Gretchen Ho and football ace, captain of the women national team Natasha Alquiros, Under Armour Megamall will offer to its fans the whole Fall-winter range and the same technologies that are now pushing those athletes to the max.
The FWZD14 collection includes the brand’s technological innovations such as the HeatGear° Sonic, Heatgear” Flyweight, Coldblack”, Coldgear°, UA Storm, UA Tech” and the popular Compression range. Additionally, among the technical apparel available is HeatGear” ArmourVent, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux’ lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland. Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd.
“The Under Armour Megamall store is the result of a well—planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “it’s in a high traffic area centrally located area making the brand even more accessible.“
Aesthetically, this new retail destination will bring to life the Ur-der Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.
The SM Megamall location was secured by local retailer, GrupoAthletica.