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Beyond the Box hosts midnight launch for iPhone XS and XS Max

First 100 customers get loads of premium freebies

Beyond the Box, the country’s fastest growing Apple premium reseller, continued its tradition of rewarding its Apple customers at the launch the newest iPhone X5 and iPhone XS Max.

Held  at Uptown Mall in BGC last October 26, 2018 excited fans and enthusiasts lined up at the store with the first one lining up as early as 10AM of October 25.

The program to count down to the product launch began at 7PM of the same day until 12:01MN of October 26, when the units were made available for purchase.

Aside from the entertainment and refreshments, Beyond the Box also held a series of Box Talks to inspire and educate customers on how to make the most of their Apple devices. There was a session with painter/illustrator Tokwa Penaflorida, who held a live drawing demo using the iPad Pro and Apple Pencil. The top features of the Apple Watch OS 5 and the iOS 12 for iPad and iPhone were also presented by an Apple-certified trainer.

Over 100 customers lined up for the midnight sale and were treated to several raffle prizes and special discounts as they waited for the clock to strike at 12 midnight.

As the clock struck 12 midnight, the first customer entered the store and purchased a 256GB iPhone XS Max and paid it in cold hard cash.

It was a night full of excitement as Beyond the Box made sure that the wait was well worth it.

Beyond the Box offered one-night-only discounts on select items and special promotions for unit purchases. For the launch, free Beyond Essentials kits containing Php10,000 worth of premium accessories from Baseus, XPower, Pop Sockets, Fuse Chicken, Urbanears, and BTW were given to the first 100 customers who purchased the new iPhones.

Those who lined up also got the chance to win hourly raffle prizes from Anytime Fitness and premium items from Beyond the Box: They also enjoyed free pizza courtesy of Pizza Express and smoothies from Jamba Juice, as well as music by DJ Kills Robot.

The new iPhone XS (64GB Php69,990; 25663 Php79,990; 51268 Php93,490) and iPhone XS Max (6463 Php76,990; 256GB Php86,990; 51263 Php99,990) are available for 24 months 0% installment with Unionbank, Security Bank, Metrobank, BPI, Eastwest Bank, PNB, and Citibank. They are available for up to 12 months 0% with 300. They are also available for Home Credit Installment in select Beyond the Box stores in Robinsons Ermita, Vmall Greenhills, and Robinsons Galleria.

For more information and updates, join the mailing list at or check out Beyond the Box on Facebook, Twitter, and Instagram with the hashtag #beyondtheboxph

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Written by eduy

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