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Baby Company launches Buckle Up Baby Campaign to promote Child Safety

“Halos ayaw padapuan sa lamok,” Im sure you’ve heard this from your parents/grand parents everytime they recall how they took very good care of us when we were very young.

Ask any parent and they’d tell you that they would do everything to keep their children safe from harm. But ask them again (those who have cars) if they already have car safety seats for their young children, and I’m certain that not everyone has installed one yet.

Some would argue that car seats are expensive (depends on the brand), or that traffic has gotten worse its rare to drive past 50kmh. with the metro manila traffic. Still accidents may happen—no WILL happen and its up to us to make sure that our child wont end up as a statistic and an “if only” story.

Globally, an estimated 1.25 million die from road crashes every year, according to the World Health Organization (WHO).

It’s a nondebatable fact and it must be every motorist’s utmost priority before hitting the roads.  But let’s face it.  Here in the Philippines, not everyone understands all the necessary safety measures for child passengers.  Yes, most of us do care and we want our children to be safe, but when it comes to knowing what specific methods to apply and understanding the risks involved, there’s still a disconnect.

Remember money is something replaceable, we can earn and work hard for after it is gone, but the life of our children is far more precious, it is irreplaceable. 

Baby Company Buckle Up Baby Child Passenger Safety Drive Launch at SM Mall Of Asia (In Photo L-R) From Nursery Care Corporation: Cheryl Justiniano, SAVP Marketing, Ponciano Manalo Jr. President & CEO, SM Retail Inc., Theresa Ponce, Executive Vice President, Lani Ojeda, SAVP Merchandising. (Center) Joy & Edric Mendoza.

Safety is often a word that is used after something already bad happened.  For a lot of us, safety is more an afterthought than a proactive and preventive action.  And after each disconcerting life experience, we learn and take all the necessary precautions to stay safe.  But sadly it can be at an extreme cost of life. 

However, when it comes to children, it is common that the parental instinct kicks in overdrive to ensure that the children remain safe at all times.  When a new member of the family is expected, some parents go through extreme measures to ensure that they are in a safe environment.  

The house is usually made childproof to prevent accidents from happening.  Beloved picture frames that kids can reach are stowed away.  Sharp corners on tables are covered.  Sometimes a gate is even placed on stairs to prevent kids from climbing and falling.  Taking all these steps to ensure our little one is kept safe.

But little is actually done to protect children when they are traveling.  Oftentimes, we see children sitting on laps at the front passenger seat.  The worst place to have a child.  

In a recent Health Notes by the Department of Health, it cited that vehicular accidents are now the second leading cause of death among children ages 0 to 17[1].  Alarming figures and an escalating situation with an increasing number of vehicles on the road. 

Baby Company, the Philippines leading baby store, launches Baby Company Buckle Up Baby, the biggest child car seat caravan in SM Mall of Asia this Friday, May 10 and will be open until May 12.   The initiative aims to support and promote the recent Republic Act. 11229, the Child Safety in Motor Vehicles Act. 

The enacted law seeks to protect children whenever they are brought into a motor vehicle.  It is in response to the increasing number of child fatalities due to vehicular accidents.  The Department of Health, released its notes indicating that vehicular accidents are now the second leading cause of death among children ages 0 to 17. Alarming figures and an escalating situation with an increasing number of vehicles on the road.

The law is specific in mandating that a child under 12 should be placed on a proper child restraint system.  It further states, that the child restraint system must be appropriate to the child’s age, height and weight, and approved in accordance with the law. 

Child restraint system or more commonly called child car seat is the proposed solution to curb the growing number of fatalities.  According to the World Health Organization, the child car seat can reduce the risk of death and injuries in road crashes by up to 70%  among infants and 54% to 80% among young children[2].

This mandate to improve child passenger safety is supported by several government agencies as well as private groups.  Baby Company spearheads a campaign to raise awareness, educate parents and provide a venue to showcase a large number of child car seats.

“It is important that child car seats meet the safety standards and we have partnered with the world’s leading child car seat brands,” said, Cheryl Justiniano, Sr. AVP for Marketing.  “Together with Baby Company, we have Aprica, Chicco, Graco, Joie, Maxi-Cosi, and Picolo to showcase their products, and importantly, lend their expertise in choosing and fitting the child car seats,” she added.

Sharing the message of safety to more parents, Baby Company Buckle Up Baby child car seat drive will be visiting other malls in the coming months.  It will continue to showcase the importance of child passenger safety and provide parents that chance to choose and get the child car seat that is best for their child. 

Cheryl Justiniano added, “Getting a child car seat is not a one-size-fits-all, the child car seat matches a specific age, weight, and length of a child, so it is important that parents have a venue to learn from the experts, even try out the seats before they decide to get one for their child”.

Child car seats follow an established standard to group child car seats to match a child’s age, weight, and length.  Group 0 is from birth up to 4-6 years old and with a weight of 0-25kg.  Group 1 is from birth up to 12 years old and with a weight up to 36kg.  Group 2 is from 9 months to 12 years old and with a weight of 9 to 36kg.  And finally, Group 3 is from 4 years old to 12 years old and from 15-36kg.  There are child car seats that have combined groupings to allow more options.

Child welfare and safety is now everyone’s priority, especially in motor vehicles.  It is the right time to visit Baby Company Buckle Up Baby to choose the right child seat for every child.


[1]Health Notes from the Department of Health

[2]World Health Organization Media Centre Road Traffic Injuries

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Written by eduy

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