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Ambassadors Bianca Umali, Inigo Pascual, and Enzo Pineda join the launch of World Vision’s experiential booth, “Hope Town”

You are at the mall, walking around, waiting for friends or looking around for some good buy, when someone approaches you and asks you back to their booth.

Most of the time its another credit card company, or a new condo, trying to get you to sign off your information in exchange for free popcorn or umbrella.

Hope Town, an experiential booth featuring an immersive look of a day in the life of World Vision sponsored child Nica, is open until February 9, 2020 in the cinema lobby of Trinoma, Quezon City.

Your instinct is to say “No, thank you” and look at your phone as if you received the most important message of your life (even if its just a “K Tnx”) and avoid making eye contact.

But if happen to pass by the cinema lobby of Trinoma anytime this week, and someone in orange approaches you, Please don’t ignore them. If they’re from World Vision, head over to their booth because the 5 minutes you spend with them may change your perspective on life.

World Vision recently launched “Hope Town”, an experiential booth featuring a day in the life of one of its sponsored children, Nica. The public gets to witness Nica’s story come to life as they enter the booth which is an exact replica of her home and community in North Cebu. At the end of the walkthrough awaits another exciting experience in a whole new dimension thru a VR video with a 360 perspective of Nica’s life.

#OneForChildren. (From left) World Vision Ambassador for Health and Nutrition Enzo Pineda, World Vision Youth Ambassador Bianca Umali, and World Vision Ambassador for Spiritual Nurture for Children Iñigo Pascual at the Hope Town exhibit in Trinoma, Quezon City.

And I tell you, you’ll never take things for granted again.

For more than 60 years, World Vision’s work has centered on changing the lives of the most vulnerable children and their communities. As a child-focused global Christian organization, World Vision is committed to giving every child an opportunity to live “life in all its fullness.”

World Vision constantly challenges itself in finding new ways or innovative campaigns or programs to widen its reach and increase partnerships so that it can give hope to more children in the Philippines.

#OneForChildren. World Vision National Director Rommel Fuerte, World Vision Resource Development Director Jun Godornes, together with World Vision ambassadors Iñigo Pascual, Bianca Umali, and Enzo Pineda, and World Vision blogger advocates Rodel Flordeliz of Nognog in the City, Ria Lumandog of Sugar Smile, Rod Magaru of The Rod Magaru Show, Earth Rullan of Earthlingorgeous, Ed Uy of Where is Ed Uy?, and Jeman Villanueva of Orange Magazine TV.

The unveiling of Hope Town was attended by World Vision Ambassadors Inigo Pascual, Enzo Pineda, and Bianca Umali together with World Vision National Director Rommel Fuerte. The Ambassadors also roamed around the mall and invited people to visit and see what the Hope Town has to offer through a short challenge.

“We invite everyone to become part of the transformational development that is happening in the lives of the most vulnerable children. As our Hope Town Experiential Booth ushers you into the journeys of our communities, I pray that God will make known to you the path of life that is full of joy and blessings forever. Thank you for your support to the Filipino children and to World Vision Philippines,” said Fuerte.

World Vision Youth Ambassador Bianca Umali invited mallgoers to visit the Hope Town exhibit in Trinoma, Quezon City.

Hope Town is meant not just to inspire the public, but to spark a fresh desire that will move the public to be engaged in building, restoring, and uplifting the lives of others in need—most especially the children.

Catch the first run of Hope Town at the TriNoma Cinema lobby (4th floor in front of Krispy Kreme) from January 27 to February 09, 2020.

Hope Town is made possible with a partnership from brand activation company Excite Inc., Max’s Restaurant, ComCo Southeast Asia and with the help of World Vision advocates Rodel Flordeliz of Nognog in the City, Ria Lumandog of Sugar Smile, Rod Magaru of The Rod Magaru Show, Earth Rullan of Earthlingorgeous, Ed Uy of Where is Ed Uy?, and Jeman Villanueva of Orange Magazine TV. 

For updates on future locations, like and follow World Vision Philippines on Facebook, Twitter, and Instagram or visit the official website, www.worldvision.org.ph.

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Written by eduy

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