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For real: real me 3 disrupts midrange segment with P6990 price tag

A couple of years ago, it was hard to get a decent smartphone for less than P10k. There’s always a compromise, the camera either sucks, the design looks outdated or it had a processor that was as slow as their updates.

That changed with the entry of new and returning players in the local smartphone market–specifically realme.

Thanks to the very attractive specs and pricing of the realme c1, realme was able to quickly move out of the shadow of Oppo, to establish itself as the game changer brand .

Now, realme seeks to disrupt the value and midrange segment again with the release of the realme 3– that features a camera that can shoot amazing night photos, a zippy processor, long battery life and a gradient design finish that makes it real hard to ignore.

(L-R) realme Philippines COO Jacky Chen, Shopee Philippines Associate Director Martin Yu, realme Philippines CEO Neil Zou and realme Philippines Marketing Lead Eason De Guzman during the launch of the newest value and midrange smartphone segment disruptor, the realme 3.

realme brings to the Philippines the latest addition to its product line, the realme 3. Designed to enable users to #DiscoverRealValue, realme 3 delivers strong system performance, extraordinary build, upgraded cameras and dependable battery life—all in one device that is set to disrupt the budget and midrange smartphone sectors. 

The realme 3 comes with features unrivalled in its price segment. For only PHP 6,990, the phone boasts a MediaTek Helio P60 processor which consumes significantly less power than other phones’ 12nm process chips— making realme 3 the strongest segment entrant today. For faster performance, the phone is supported with up to 4GB RAM and 64GB storage. Taking phone design up a notch is the realme 3’s gradient unibody design, which brings the best tactile and visual experience. 

The phone’s cameras feature improved hardware configuration with a 13MP front camera and a 13MP main camera + 2MP secondary camera rear duo. The cameras also have two firsts in its price segment, Nightscape mode optimizes camera performance in low-lit environments while the Chroma Boost feature uses AI technology to identify objects, optimize photos and improve the image’s overall dynamic range. 

These features are supported by a 4230mAh battery with intelligent power-saving functions for much longer performance.

Powerful performance under the hood

The realme 3 runs on an octa-core 2.0GHz MediaTek Helio P60 processor, which uses 12nm FinFET process technology to reduce power consumption by as much as 15 percent. It is also equipped with a multi-core and multi-threaded AI processing unit, the highest terminal AI processing performance in this segment. 

For even greater reliability and to guarantee long and heavy use, the realme 3 is equipped with a 4230mAh large-capacity battery. This is complemented by the device’s Content Adaptive Backlight Control technology which adjusts the screen contrast to save on power up to 10%. 

To concretize its claim of supreme performance, Realme 3 partnered with Mobile Legends. As the official epic smartphone sponsor of the third season of Mobile Legends Professional League, realme 3 is expected to change the expectations of a budget and midrange smartphone in terms of optimal gaming performance. 

Realme 3 users will also get a slice of pie right out of the box. Realme 3 is equipped with the latest ColorOS 6.0 which provides better user interface through the Google Stock Android experience.

Realme Philippines Chief Operating Officer Jacky Chen shares: “We are truly happy to bring here to the Philippines our latest product, the realme 3. The realme 3 is a budget smartphone that, just like all of our products, packs higher-tier features that fit the Filipinos’ active and vibrant lifestyles. We are ready and humbled to once again give Filipinos a device that lets them #DiscoverRealValue.”

Designed for modern-day Filipino lifestyle

Realme is focused on continuously innovating the mobile phone aesthetic and tactile experience. In order to achieve a better grip and visual integration, the realme 3 deviates from the “sandwich” format of screen-middle frame-back cover. It instead utilizes an 3D gradient unibody for better ergonomics and implementation.  

To give young customers the best visual experience, the realme 3 uses gradient color matching in its two color variants: Dynamic Black and Radiant Blue. The Dynamic Black model has a two-toned black-blue scheme that involves an intricate spraying process to achieve a natural gradient. The addition of pearl powder gives the back cover a more colorful look and greater depth. The Radiant Blue variant has a mirror effect produced by the NCVM non-conductive plating process which vaporizes a silver reflective layer on to the back cover. It is then sprayed over with a translucent blue-green ink to create a graduated color effect.

Complementing the phone’s aesthetic are the iconic realme cases. Two variants will be available in the country: Blue Diamond and Grey which are priced at PHP 499 and PHP 399, respectively. 

To provide users with a more immersive display experience, the realme 3 uses a dewdrop design that aligns the front camera as well as the light and distance sensors. This gives the phone a high screen ratio of 88.3 percent, providing users a bigger display for even more enjoyable web navigation, data checking, and image browsing and video streaming.  It also adopts a borderless user interface design, by segmenting using space instead of dividing lines to reduce visual splitting, making the entire UI feel purer and more efficient. 

Nightscape and Chroma Boost for professional-grade photo shooting

The realme 3 has a rear dual camera of 13MP + 2MP with an f/1.8 large aperture. The cameras feature improved photo resolution, dynamic range and color performance. The AI-scene recognition technology automatically selects an appropriate exposure scheme while the slo-mo mode supports 90fps/720p video shooting.

Realme 3 also features a Nightscape Mode, the only phone in its segment to have such. Using AI technology, multi-frame synthesis and anti-shake algorithms, Nightscape Mode optimizes the cameras’ performance in extremely dark conditions. It reveals more details by adjusting highlights and dark portions of the exposure. It also effectively controls noise to enhance the overall clarity of the photo.

Another realme 3 feature that is unique in its segment is the Chroma Boost mode, which uses AI technology to identify and optimize scenes, increase photo overall dynamic range, reveal richer details in highlights and shadows, and give a more balanced exposure. The phone uses realme’s selfie algorithm to accurately retouch skin, eye, hair and other details using 296 facial recognition points.

Pricing and availability

The realme 3 with 3GB RAM and 32GB storage priced at P6,990 will be exclusively available online through shopping platform Shopee. Realme fans can get their own realme 3 at a marked-down price of PHP 6,290 by using exclusive vouchers during Shopee’s March 25 flash sale. 

“Realme has been a huge hit among our Filipino users since they launched their official store on Shopee Mall in January. Hence, we are excited for the exclusive launch of the latest realme 3 smartphone on Shopee to bring our users first-hand access to yet another premium device from realme. We are very happy with this partnership so far, and shoppers can look forward to more exclusive products and promotions on Shopee Mall in 2019,” shares Martin Yu, associate director of Shopee Philippines

Its offline variants – 3GB RAM and 64GB storage; 4GB RAM and 64GB storage are priced at PHP 7,990 and PHP 9,990, respectively. These are available through local distributors and kiosks nationwide starting April 6. Customers may pre-order the offline variants from March 20 to April 5 with a minimum deposit of PHP 500. Those who pre-ordered are going to receive freebies worth PHP 1,299.

To reach more Filipinos, realme Philippines partnered with leading global consumer finance provider Home Credit. The 3GB RAM and 64GB storage variant may be availed through a 9 or 12-month easy plan while the 4GB RAM and 64GB storage variant may be availed with a 6-month plan at 0 percent interest. 

Customers are encouraged to follow the realme official Facebook, Twitter and Instagram accounts for more information. Purchasers of realme 3 are also welcome to join the realme community on Facebook to see the latest news and discussions about the brand, get exclusive invites to gatherings, receive special offers, and many more. 

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