“Long after your phone call has faded away
Long after your warm hello has dimmed
I can’t forget the memories that you sent my way
Those Hallmark memories of yesterday
For no one throws a Hallmark card away
‘Cause no one throws away memories…”
For my fellow Titos and Titas reading this piece, I’m pretty sure you grew up listening to this song. Its become one of the most iconic commercial/jingles of a generation who once relied on greeting cards to relay their messages and express their feelings.
And through every celebration—may it be a birthday, an anniversary, or a wedding—one card– a Hallmark card has been part of spreading the most precious messages of love and cheer. Their well-loved cards have connected and brought smiles throughout people all over the world. And this year’s holiday season is no exception.
For 23 years, Filstar Distributors Corporation (FDC), the country’s exclusive licensee of Hallmark USA together with the Leukemic Indigents Fund Endowment (L.I.F.E.) Foundation created a charitable project called “Hallmark for L.I.F.E.” to help alleviate the condition of indigent children with Leukemia.
Every year, Hallmark collaborates with top local artists in creating special limited edition L.I.F.E. products such as greeting cards, gift wrappers, bags, and other giftable items where a portion from the sales of these products go straight to the foundation.
L-R Jose Martin Ramos Licauco, Management Trainee, Filstar Distributors Corporation, Mia Christina Licauco Alindogan, Vice President, Filstar Distributors Corporation, Carmela Gozon, Corporate Secretary, LIFE Foundation, Katrina M. Yatco, Business Co – Chair, LIFE Foundation, Winfred Huang, President, LIFE Foundation, Gabriel A. Felix, Treasurer, LIFE Foundation, Nanette M. Garcia, Assistant Vice President – Sales, Filstar Distributors Corporation
This holiday season, FDC will donate to the Foundation a portion from the sales of all Christmas products of Hallmark including the 2018 L.I.F.E. Christmas card collection.
Hallmark for L.I.F.E. sparks hope back into the lives of less fortunate children and helps them in their fight against leukemia. Since its inception in 1995, this charitable project has eased the burden of families experiencing the ordeal of both disease and poverty.
L-R Carmela Gozon, Corporate Secretary, LIFE Foundation, Winfred Huang, President, LIFE Foundation, Mia Christina Licauco Alindogan, Vice President, Filstar Distributors Corporation, Nanette M. Garcia, Assistant Vice President – Sales, Filstar Distributors Corporation
To formally launch Hallmark for L.I.F.E, an event was held last October 31 at the Ayala Malls 30th Cinema 1. It was attended by the Hallmark for L.I.F.E team and some of the kids of the foundation. Through this, the people behind Hallmark and L.I.F.E. Foundation hope to help uplift the spirits of the kids, put a smile on their faces, and give them the encouragement and support that they need.
Christmas is a time for families and loved ones to come together and celebrate the holidays. This season, may we be reminded of the spirit of giving—that even in the littlest ways, we make a conscious effort to support good causes. Because to someone, a gift is just a gift, and a greeting card is simply that, but to someone else, your purchase gives them more: hope, joy, and the best present you could possibly give, another chance at life.