What they say is true—your home is an expression of yourself. Held last September 27 at 1771 Events Place Ortigas, Omega Houseware launches its new campaign, proving to every Filipino that Omega creates Modern Everyday Solutions that are a reflection of every fun, loving, and unique home. Having been in the import and trading business of vacuum flasks since 1958–and then officially establishing Omega Houseware in 1998–the brand has become a staple in every Filipino household for 60 years. There’s bound to be one in every pantry, kitchen, and shelf!
From its iconic vacuum thermal flasks, to various bakeware, cookware, plates and utensils, coffee presses, mugs and tumblers, Omega has been the go-to brand for everyone who wants chic, stylish, and reliable houseware.
With the aim to capture the wonderful, surprising glee that comes with discovering Omega’s variety of stylish, quality and innovative productsat such affordable prices, the brand launches its first marketing campaign this last quarter of 2018: OMG! OMEGA!
OMG! OMEGA! is all about sharing that wonderful “OMG!” moment to every Filipino household with Omega’s variety of Kitchenware, Tableware, Glassware, and Drinkware, infusing creativity and style into each home product, ensuring everyone finds an Omega item that matches their personality. What’s more, OMG! OMEGA! brings its affordable price range to homes everywhere!
Starting this October–right in the middle of the holiday months–Omega aims to bring that OMG! moment to more people not just with new holiday collections, but with lots of tips and tricks for the season and beyond, along with a whole lot of personality on our SOCIAL MEDIA page at Omega Houseware on Facebook!
Asked about the brand’s latest campaign and what to expect from it, Marketing Manager Gie De Leon shared, “With the OMG! OMEGA! Campaign, now is the time to reach out to our consumers and make them recognize that Omega is their brand of choice for high quality, stylish and innovative modern everyday solutions. Omega will continue to develop and launch great products for the modern Filipino. Expect to see more of Omega as we reach out to more Filipinos through social media, advertising and PR campaigns, and in-store activities.”
THE OMG: OMEGA MAKEOVER GANG!
With the launch of OMEGA’s OMG! campaign, your trusted houseware brand brings you THE OMG: OMEGA MAKEOVER GANG–a series of short webisodes and spin-off snippets and lifehacks on how to have your own OMG! moment with OMEGA!
Each quarter, OMEGA will bring you a two-part kitchen makeover webisode on http://facebook.com/OmegaHouseware, featuring the Omega Makeover Gang (“The OMG”) comprised of three endearing personalities: actress, comedienne, and body positivity advocate Cai Cortez; theater actress, and food and travel vlogger Mica Pineda; and graphic artist and stage designer CJ Francisco.
Every webisode brings our awesome threesome Cai, Mica, and CJ to a new home and kitchen in need of revitalizing–all with the help of Omega’s variety of styles and collections, innovative kitchen and home solutions, and top-notch quality pieces!
The OMEGA Makeover Gang’s two-part pilot webisode airs on FACEBOOK this coming October, with The OMG’s life hacks, tips, and snackable snippets released in the succeeding weeks until December.
Follow Omega on FACEBOOK at OmegaHouseware to follow The Omega Makeover Gang, and to check out tips and lifehack snippets, promos and events, as well as the latest collections. To download this Press Release kit and to link up to our pages, visit our reference site at www.omegahouseware.com