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Filipinos and Their Love Affair With Dark Chocolates

“Your hand and your mouth agreed many years ago that, as far as chocolate is concerned, there is no need to involve your brain.”

Chocolate, that dark sweet delight that has been your most constant temptation from the moment it got introduced to your tastebuds.

Historians say chocolates have been making the world happy since 350 B.C. The discovery of cacao was so revolutionary back then that it was even used as a form of currency. Since then, chocolates have been enjoyed by different cultures in a variety of forms and flavors.

Filipinos’ love for the sweet may very well be connected to our history. Our region was where the sugarcane originated, which explains why we love to put sugar on everything.

Its the one pasalubong we Filipinos will never grow tired off–whether its from abroad or even local.

But while we love our local flavors, there is no denying that we also appreciate international quali-ty when it comes to sweets. And this is what Goya Dark Chocolates has done—it has captured hearts of both young and old because of its unique bittersweet chocolate taste that can give oth-er imported chocolates a run for their money.

Goya Dark Chocolates has gained a strong following in the country by taking the taste of home into a world-class level. Proof of this: It ranks first in consumption and sales volume in the Philip-pines! But what is it about the brand that makes it so well-loved by us? In a market saturated by other labels, a good portion of which are foreign brands, how does Goya Dark Chocolates re-main close to Filipinos’ hearts?

There is something rich and alluring about the flavor of the brand’s dark chocolates that attracts all kinds of palates. The secret may very well lie on its distinct rich flavor that makes you feel like you’re taking a bite off an imported bar of chocolate. Goya uses high-quality ingredients and technology to produce their dark chocolates to make sure that they are at par with international brands. At the same time, it also makes sure not to lose the flavors that appeal to us. Even world-class beauty queen Pia Wurtzbach considers the brand’s dark chocolate as a personal favorite, and the woman has gone to places.

Goya is a household brand that has brought high-quality chocolates closer to Filipinos minus the hefty price tag. A bite or two of their rich dark chocolate is as good as getting a taste of interna-tional flavors. So the next time you want an instant treat for your taste buds, drop by the nearest store near you and grab a bar (or two!) of Goya chocolates. No need to book that pricey interna-tional flight ticket just to get a taste of world-class.

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