Streetwear for the new generation: Bum X Pepsi unveils first collaboration

From being the “Taste of a New Generation” to  “Style of the Now Generation?

#BUMXPepsi is the first  collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest streetwear retail brand—BUM.

It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.

The launch  held at the Trinoma Activity Center, featured a showcase of  the entire collection via a fashion show.

Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.

#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.

The collaborative capsule collection will soon be available at BUM Boutiques and select department stores nationwide.

For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter–@officialbumph.