When it comes to athletic lifestyle trainers, this season’s biggest trend comes in an unexpected form: your dada’s shoes.
These big ‘ugly’ trainers with extra thick outsoles are all the rage. Thanks to the hype around Balenciaga Triple S, the trend transcended from underground fashion to a world-wide commercial presence. We are not entirely sure how these obnoxious sneakers found their way to New York and Paris Fashion week but the moment they were ordained by luxury brands as the next big thing, fashion girls no longer contest.
But did you know that before the famed Triple S, Skechers already kicked off the game back in 2014 with the reinvention of its heritage D’Lites?
The Skechers D’Lites may look familiar to many of us as it first came out in the late 90’s, eventually growing into an icon and holding huge pop-culture significance to an entire generation. After all, these chunky sneakers, which every adolescent girl dreamed of owning, were the ‘IT’ shoes as endorsed by none other than Britney Spears.More than a decade later, the D’lites made waves again in East Asian countries spurred by streetwear trends and K-pop star power. With its huge success across Asia, it was just a matter of time before these chunky Skechers kicks found their way back to the United States and now, the Philippines. From a cult following, the D’Lites has made resurgence into global mainstream fashion right in the middle of the dad shoe trend.
SKECHERS X THE NINES RETRO RENEGADE
To commemorate its global release, Skechers Philippines brought the D’Lites 2 Sweet Monster to the country in partnership with streetwear retailer The Nines to exclusively sell the sneakers both in its store and online. The two teamed up as well for the ‘Retro Renegade’ campaign that combines the aspects of retro fashion, street swag, and the unwillingness to simply go with the flow.
An upgrade from its predecessor, the new D’Lites 2 Sweet Monster features an updated silhouette, a surprisingly lighter construction that allows you to move freely, and a comfortably cushioned insole using Skechers’ proprietary Memory Foam.
Last May 24, the D’Lites 2 Sweet Monster women’s line was officially unveiled at The Nines store in Uptown Mall BGC where media, celebrities, fashion personalities and loyalists of The Nines came to witness the launch of the first wave of D’Lites. Some of those present at the launch were celebrities Alex Diaz and Lharby Policarpio, radio host Joyce Pring, models Jessica Yang, Sky Yang, Tola Orendain, Janna Tee, Christiana Collings, and more.
LIVING UP TO ITS REPUTATION AND EXCEEDING THE EXPECTATIONS
From all indications it seems that Skechers D’Lites is more than just social media frenzy (check out #Dlites on Instagram). It’s the real deal with impressive elements that sneaker freaks would definitely want their hands on.
Let’s face it, we’re all suckers for sneakers that are defiantly minimal yet stand out and Skechers D’Lites covers this. There’s something very pleasing about simple, go-with-anything statement sneakers that keeps us wanting a pair. The new D’Lites 2 Sweet Monster sports two colorways: Grey/White and Pink/White; with ‘wearability’ as a primary attribute. For non-streetwear aficionados, D’lites is versatile enough that you can rock it with your everyday casual clothes. It works for anyone brave enough to put on an extra size.
It’s true, D’lites has a wide outsole but nowhere near as bulky compared to the other extreme dad sneakers in the market. Thanks to its retro heritage, the new D’Lites is so ‘adorkable’ and for the first time ever, a one-way ticket to making your dad’s trainers instantly cool.
Whether you’re up for a dose of 90’s nostalgia, a retro look, or digging into the chunky ugly sneaker trend, we see this becoming your next favourite pair.
You can own your pair of limited Skechers D’lites 2 exclusively at The Nines shop in Uptown BGC and online at www.thenines.ph.
For updates and releases drops, please follow Skechers on Facebook: www.facebook.com/skechersphilppines/and on Instagram: @skechersph.