In time for the 120th celebration of the Philippine Independence Day, New Era one of the leading names in street fashion and culture, unveils its first collaboration with one of the most notable music icon,rapper and songwriter of the current generation–Gloc-9.
The launch held at the TriNoma Activity Center, June 12, 2018, featured a mini concert from Gloc-9 wherein he performed some of biggest hits including, Upuan, Sirena, Hari ng Tondo, Simpleng Tao,
and several others. A meet and greet session with his fans followed after his performance.
Maritess See-Lazaro, COO of New Era Cap Philippines said: We are very proud to work with a great Filipino talent like Gloc-9 for this special collection. We believe that he is best to represent our brand, knowing that he’s making a name for himself, not just here but also internationally. He embodies everything that is great with Filipino artistry and we know that New Era fans are excited about this partnership and would love this collection. We released this collection in time for our 120th Independence Day because these designs celebrate the undeniable creative talent of Filipinos. This is just the beginning of interesting partnerships with local artists in the Philippines, and we’re excited for more.
In this new Filipino-themed collection, New Era and Gloc-9 worked on the design together taking inspiration from the artist’s simplicity and style. In an interview, Gloc-9 said he submitted his chosen lyrics and it New Era played around with different designs. It also banners the highlights of the rapper’s career, and his invaluable contributions to the local music scene.
Known for his powerful, influential, and socially relevant music, Gloc-9’s reputation as a profound lyricist is featured in this collection. The Gloc-9 LIMITED EDITION Collectible caps include a snapback 9FIFTY silhouette cap that has an embroided “Makata sa Pinas” gold text on the front of the crown. The design includes a stanza which says “Kaya sa gabi ako’y palaging nakatingala, kasi pwede palang maging sigurado ang baka” stitched on the right side of the crown.
The lyrics came from his song “Alalay ng Hari” from the album MKNM: Mga Kwento ng Makata which cited his experience growing as an artist under his mentor, Francis Magalona.
Another snapback 59FIFTY silhouette cap, which is in black polyester as well, has the title of Gloc-9’s 2003 hit song which skyrocketed his career, “Simpleng Tao”, embroidered on the front of the crown. The under visor features the song lyrics in red, grey and white text.
All the caps in the collection has an embroidered “G9” logo on the back of their crowns and comes in a New Era x Gloc-9 special box.
In addition to the Gloc-9 collection, New Era also has an Independence Day collection which is already in the market. The collection, in its black and gold detailing, features unique and hip designs that represent the Philippines’ Independence Day. Patriotic words and symbols such as ‘Pilipinas’. ‘1989’, ‘Alab ng Puso’ and ‘Perlas ng Silangan’ can be found on the front and back of the crown of the black twill caps.
The New Era x Gloc-9 and Independence Day collections are exclusively available in all New Era Philippines physical and online stores. For more information about New Era Philippines’ new collections, visit their website http://neweracap.ph or drop by their Facebook and Instagram pages: http://www.facebook.com/neweracapph and @NewEraCapPH