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TITO TALK: 7 Reasons Why we never outgrow the need for milk plus a bonus recipe to make your nephews and nieces love you!

Got Milk?

For those who grew up in the 90’s like me, “Got Milk?” was probably one, if not the most memorable ad campaigns of the decade (and probably all time).

Got Milk? was an American advertising campaign that encourages the consumption of milk and was created for the California Milk Processor Board in 1993.

Did you know that the very first TV commercial in 1993 titled “Aaron Burr” was directed by Michael Bay? Nope there were no transforming robots and the entire set didn’t explode.

That was the start of the now iconic “Milk Mustache” ads that began in 1995 and anybody who was somebody was part of the campaign—from celebrities such as Lisa Kudrow, Jennifer Aniston, Leslie Nielsen, Jonathan Taylor Thomas, hotties Nastassja Kinski, Neve Campbell; Naomi Campbell, IMAN, Kate Moss, Yasmine Bleeth, Elle MacPherson; Sarah Michelle Gellar, and Rebecca Romijn; to musicians like Britney Spears, Jennifer Love Hewitt, Leann Rimes Leann Rimes, Billy Ray Cyrus, Hanson, The Backstreet Boys and Vanessa Williams; cartoon characters like Garfield, Bart and Lisa Simpson, Kermit the Frog, the RugRats; and of course sports personalities like Dennis Rodman, Patrick Ewing, Oscar Dela Hoya, Mark McGuire, Bret Favre, Serena and Venus Williams—David Copperfield–even First Lady Ivana Trump had a milk mustache poster.

(Note to Reader: If you have no idea about the names I just mentioned, go ask you Titos and Titas I’m sure they’ll be more than happy to tell you about them)

Unlike today, there were fewer “tetra pak” options back then—we just had fruit juices, chocolate drinks and of course milk.

In our days, everyone knew that drinking milk was important—it was almost an obligatory part of our day. We had to drink a glass of milk at least once a day, and if our classmates had milk for their baon, we knew they were either quite well-off—or they were into active sports.

So if you wanted to grow big and strong, Milk was the obvious choice.

I can’t remember when or why I stopped drinking milk, but my fascination about milk returned when my nephew “Atom” was born. He’s turning three months old this May and he’s had nothing except mom’s milk—not even water. His pediatrician was surprised at how fast and healthy he’s become. My mom says we were already 2 or 3 years old when we stopped having her milk and she swears we never got sick as young children.

It’s a scientific fact that the reason mammals produce milk is because this is what their babies are naturally supposed to consume until they are strong or old enough to hunt for food or eat what their parents typically eat. Humans also have this ability, but it’s impossible and downright nasty to ask your mom for milk when you reach a certain childhood age right? That is why we have begun to explore the interesting world of milk from other animals, specifically from cows in the hopes that milk could continue to nourish us throughout our lives, and not just at the beginning of it.

Nutritional Value of Milk

Ask anyone to name the first thing that comes to mind when talking about health drinks and milk would probably top the list. The nutritional value of milk is so well known that people all around the world include it as a staple part of their diet.

The consumption of milk is essential for maintaining good health and having the energy and strength to do normal activities. It is believed that milk deficiency can cause severe anemia, osteoporosis, and other related illnesses.

Drinking milk or including it to your daily diet can also help you to achieve a well-balanced diet as it is an ideal source of nutrients such as vitamin A, B12, D calcium, carbohydrates, phosphorous, selenium, magnesium, protein, zinc, and riboflavin.

So if you think you’ve outgrown your need for milk, think again.

Here are 7 benefits of drinking milk:

1.      Source of Calcium: Milk is still the best source of calcium for all age groups, and since calcium is considered the most important mineral for the healthy growth, functioning, repair, and durability of the bones and skeletal system. It will always have a significant role in people’s diets, as a way of preventing calcium deficiency or osteoporosis. Calcium also protects the body from major chronic ailments such as cancer, bone loss, arthritic conditions, migraine headaches, pre-menstrual syndrome, and obesity in children.

It also aids in losing unwanted fats and reducing weight and it is still the quickest, least expensive, and most readily available source of calcium on the market.

2.      Healthier Heart: Milk has also been show to reduce cardiovascular diseases and the chances of strokes. The magnesium and potassium content in milk acts as vasodilators, which reduces blood pressure, increases blood flow to vital organs, and reduces the stress on the heart and cardiovascular system. So grab some milk for a healthier heart!

3.      Stronger Bones: Because it is rich in calcium, milk is essential for growth and the proper development of a strong bone structure. Daily milk intake can prevent bone disorders such as osteoporosis and also results in a faster healing time.

4.      Better Teeth: One of the horror stories our mom would tell us whenever we didn’t want milk was that our teeth would rot and fall off. Apparently there’s something to that as milk helps maintain excellent dental health, as it protects the enamel surface against acidic substances.

5.      Younger Looking skin: Now who doesn’t want to look young forever? Don’t you know you can save a lot of those trips to the aesthetic clinics just by drinking milk? Or taking a bath with it? Cleopatra, the Queen of the Nile is considered to be one of the most beautiful women of all time and this was way before any of those clinics. Historians believe she took a milk bath every single day!

For thousands of years, it has been known to benefit our skin by helping us maintain a fair and smooth complexion. No wonder a lot of beauty products include milk in their ingredients!

Milk solids nourish and smooth your skin while the lactic acid present in milk is known to aid in removing dead skin cells, thereby rejuvenating your skin and keeping it fresh.

The antioxidant potential of milk helps to eliminate free radicals that are partially responsible for premature aging of the skin, resulting in wrinkles and age spots.

Try it on your dry skin and other affected areas and leave it on for about 15 minutes before washing it off. Just don’t confuse the milk you drink and the one you use for bathtime!

6.      Vitamin Rich: The Vitamin B12 in your glass of milk can help build red blood cells and maintains the central nervous system. For glowing skin, take milk for its Vitamin A which also boosts your immune system.  A full glass of milk contains vitamins A and B for good eyesight and increasing red blood cell count, carbohydrates for vitality and energy, potassium for proper nerve function, magnesium for muscular function, phosphorous for energy release, and proteins for body repair and growth. Riboflavin will help convert your food into energy while phosphorous will help maintain your energy levels. Lastly, there’s niacin, which supports proper brain function and improves cholesterol levels.

7.      It makes food Delicious: Whether you are making breakfast, baking cakes, or making dessert milk can be used in a variety of other ways to make your dishes even more creamy delicious. All you need is type in Milk recipes and you’ll be surprised at just how many things you can do with milk besides topping off your cereal.

Just how delicious? Now comes the Tito part, if you want to be popular among your nephews and nieces this summer and be known as the cool “Tito” here’s a simple drink you can make the next time they visit you.

Since its summer you can’t go wrong with some cold drinks like milkshakes! It’s easy and fast to make and guaranteed to make any kid hug you and tell their parents you rock!

Since its May the month of Fiestas try the:


– 4 ice cubes
– 1/8 teaspoon cinnamon
– 2 teaspoons sugar
– 1 cup mixed berries (strawberries, blueberries, raspberries)
– 1 cup Real California Milk


  1. Place Real California Milk, berries, sugar and cinnamon in blender or food processor and puree for 1 minute.
  2. Add ice cubes and process until smooth and frothy. Serve immediately.


Everybody loves milkshakes and the best part of this recipe is you can easily customize it!

REAL California Milk, ¼ cup (60 mL) to 1 cup (240 mL), based on desired thickness
Chocolate or vanilla ice cream or frozen yogurt, two large scoops
Chocolate squares or chocolate syrup (2 tbsp)
Whipped cream (optional)
Nuts or chocolate powder or fruits like banana for topping, marshmallows, sprinklesDirections:

  1. Put a tall glass or mason jar in the freezer this will keep your milkshake frosty as you sip it. Best put it before you start making the milkshake.
  2. Let the ice cream soften a bit as using the ice cream straight from the freezer can make your milkshake taste dilute, thin, or icy. For better results take the the ice cream out of the fridge and wait until it’s soft and just beginning to melt around the edges.
  3. Combine ingredients. Add two large scoops of the softened ice cream to a blender. Use a large stainless steel bowl to mix if you don’t have a blender. Add ¼ cup (60 mL) milk for a thick milkshake, or up to a full cup (240 mL) if you prefer a thinner drink.

Tip: Whole milk makes a richer shake, while low fat or skim milk is a healthier option.
Want it extra rich? Add 1–2 tablespoons of heavy whipping cream.

DO NOT ADD Crushed ice! It will dilute your milkshake’s flavor use extra milk instead to thin the shake, or put it in the freezer for a few minutes if its too runny.

  1. Add your preferred ingredients like nuts or chocolate bits or even cookies!.
  2. Blend or whisk together. This is easiest with a blender, milkshake maker, or stick blender, on a low setting. If you don’t have one of these, use a sturdy whisk, mix and burn off those calories
  3. Serve in a cold glass. Taste before you pour it into the glass, so you have the option to blend in more milk (thinner) or more ice cream (thickener). Top with whipping cream, and other ingredients like marshmallows or sprinkles of chocolate shavings,

Serve with a spoon or thick straw or maybe a wafer stick!.


Perhaps the biggest discovery I made with this research is how to choose not only the best type of milk but even dairy products. And it’s really quite simple—all you have to do is look for foods made with 100% real California milk that feature the Real California Milk seal.

California is not just home to the Golden State Warriors, but also to 1,300 dairy farms, 99% of which are family-owned.  California is the USA’s leading producer of milk, ice cream, butter, nonfat dry milk and whey protein concentrate and is the second largest producer of cheese and yogurt.

Generations have carefully tended and cared for the cows, their pastures and farms to produce only high quality dairy products. The climate in Northern California offers a lot of pasture-based grazing while in sunny Central and Southern California, farms use free stall barns.

Fans and misters keep the cows cool, and they have access to shade, food and water 24/7. Dairy farmers throughout the state ensure that the cows are healthy, comfortable and safe as cows that are under stress typically produce little to no milk at all.

So when you see the Real California Milk seal, you’ll feel good knowing that the product is certified as having been made with 100% Real California Milk from Real California Dairy families.

Good thing you don’t have to ask your relatives abroad as the milk, cheese, butter, yogurt and ice cream produced from their farms have now found their way to the Philippines and are available in the big supermarkets and groceries. Dairy products in groceries like Unimart, Robinsons Supermarket, Merkado and SM Hypermarket plus membership shopping giants S & R and Landers give you a wide range of dairy choices carrying the seal. With the Real California Milk seal, it’s a stamp of assurance that you’re getting a true blue dairy product from America’s leading and legen—wait for it–dairy state.

To learn more about the seals and dairy products from California, check out or like and follow

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