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BAKE Cheese Tart: A bite of Japanese Heaven

Besides coffee (and chocolate) drinks I couldn’t think of any other food item which I could eat whether its frozen, chilled, cooled down, or oven hot.

I love pizza but I couldnt eat it out of the fridge much less the freezer and cupcakes are a pain to eat when frozen. Last week, however, I discovered something that I could eat and enjoy whatever  the food temperature/state its in. And it even gets better the both whether its fresh from the oven or straight out of the freezer–Cheese Tart. Not just ordinary cheese tart–but cheese tart from BAKE.

While I’m not much of a fan of Japanese food except for Ramen, Takoyaki and Tempura (never the sushi and cold dishes), I immediately fell in love with the country the moment I stepped out from the Airport right into the cold chilly embrace of Sapporo. Thankfully, there are a growing number of  stores and restaurants which pretty much serves Japanese food that is as authentic as it could get.

But nothing could be closer than the Japanese cult favorite, BAKE Cheese Tart which is flown directly from Japan.

BAKE Cheese Tart, is now in Manila, opening not just one but two doors in The Podium last December and at the Powerplant Mall Rockwell last January and a pop-up store at the Mall of Asia this March 16.

Young entrepreneurs Larry Tan and Tyrone Ching brought BAKE Cheese Tart to Manila recognizing the multi-cultural palate of Filipinos today.

Manila is the 9th country around the world to host BAKE cheese tarts. Its outlet at ION Orchard in Singapore reportedly has queuing for about three hours before a customer gets to purchase this savory delight. Within six months of launch in 2016, Singapore had opened a second branch.

Similarly for the Philippines, there was a clear opportunity to introduce the original cheese tart, says Ching.

“We’ve come to observe that Filipinos are adventurous and hungry for global flavors. We believe that Filipinos will like our BAKE CHEESE TART and we want to share this gift with the Filipinos and the rest of the world.  BAKE CHEESE TART uses the best ingredients from Hokkaido, and baked freshly in store. Therefore, whether you are having the cheese tart in Japan, Singapore, Korea or Manila, you can enjoy the same delicious and joyful experience because of its consistency,” Ching adds.

Owners Larry Tan and Tyrone Ching

BAKE Cheese Tart by the 30-year old Japanese bakery, Kinotoya, comes to Manila with a mind-blowing record for globally churning out 35 million cheese tarts per year. This local favorite known as The Best Cheese Tart Ever features an exquisite blend of four types of cheese—three from Hokkaido and one from France. It is then cupped in a double baked crust and baked until it turns a delicate golden brown. The result is a cheese tart that lends a sensational mouthfeel. Served freshly baked from the crust that has crunchy sides, the cheese gently stretches before melting in your mouth. The experience is of a well-balanced cream cheese with a crisp pastry that is just the right ratio to its filling. Satisfied customers the world over has declared its unrivaled quality. It can even be enjoyed four ways: freshly baked, chilled, frozen and warm.

BAKE Cheese Tart Founder Shintaro Naganuma, whose family owns Kinotoya, has enforced time and again that passion has allowed them to focus on perfecting the recipe.

“The cheese tarts are made of a complex layer of flavors that requires almost artistic detail. BAKE Cheese Tart was born 30 years ago in a Kinotoya confectionary in Hokkaido. From a rich portfolio of Western pastries and sweets, our founder applied a special single-minded approach to mono-producing the cheese tarts for BAKE. The result is a full-bodied but subtle cream cheese filling cupped in a double-baked crust. BAKE Cheese Tart can be enjoyed in four ways: freshly baked, warm, chilled, or frozen,” Tan shared.

Treading down the unconventional path of producing a single product for a shop, BAKE cheese tart’s mono-product approach has been key to now making it stand as the Japanese innovation that sets the cheese tart craze into motion.

BAKE CHEESE TART’s freshly baked cheese tarts have their origins in Kinotoya, a long established French confectionery store in Sapporo, Hokkaido. BAKE Cheese Tart opened its first store in Shinjyuku, Tokyo in 2014 and following its success; they opened stores in Hongkong, Bangkok, Seoul, Singapore, and now, the Philippines.

For more information on BAKE Cheese Tart, visit our website: Facebook: bakecheesetartph                  Instagram: bakecheesetart_ph

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