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Country Bankers Insurance Group marks 53 years of serving Filipino families

Simple and affordable insurance for Filipino Families.

That has been the promise Country Bankers Insurance Group (CBIG), for the last five decades. A commitment that has never faltered and a legacy it continues to uphold as it celebrates its 53rd year in the industry.

While other insurance companies have tried to lure new clients with hip new logos, trendy campaigns and attempts at changing how people view insurance, CBIG, thrives on the trust of its plan holders opting for better service and accessibility especially to those from the countryside.

Just how accessible? How about as low as P1 a day or P365 a year?

Its called the Alalay sa Buhay (ASB) package, a renewable one-year insurance for individuals aged 13-70 years old for only Php 365, with natural and accidental death benefits. ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750 for one unit.  ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only Php 1,000 for one unit.


Country Bankers Life Insurance Corporation’s (CBLIC) was established on March 28, 1965, by its founding president Jose E. Desiderio, Sr., who wanted to address the insurance needs particularly in the  rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers – a market that had been untapped in the ‘60s.

Country Bankers discovered its niche as the choice insurance provider in the countryside and allowed rural folks to avail of an affordable, reliable insurance plan that had previously been unavailable to them.

This legacy of accessible insurance to low-income Filipinos has been passed on to the Desiderio family’s third-generation members who are now running the company.  At its helm is Geraldine Desiderio-Garcia, senior vice president and general manager of CBIG.


CBIG has two subsidiaries: Country Bankers Life Insurance Corporation (CBLIC), a life insurance provider, and Country Bankers Insurance Corporation (CBIC), for non-life insurance products. Both have stayed on the track in giving Filipinos straightforward and non-intimidating insurance options.

“We have made insurance very simple. While we offer basic insurance products we try to be as relevant as possible to the market we serve,” says Garcia.

For example, CBIG’s micro-insurance products help educate Filipinos on the benefits of insurance by promoting its value to a broader market. A larger consciousness on the advantages of insurance is instrumental in protecting disadvantaged Filipinos, who face heavier burdens during times of catastrophe and financial distress.

“Insurance helps families cope with life’s challenges by ensuring dreams are fulfilled,” says Garcia, who attributes Country Bankers’ success to the Filipinos’ love for their families and the value they put in education.

For several years now, CBIG continues to develop a wide array of insurance plans that are not only practical and relevant, but also provide the necessary support for plan holders in times of need.

Among these is the Classic Benefit Plan that offers insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period and the above mentioned Alalay sa Buhay (ASB) plan.


CBIG ceaselessly works on ways to innovate its products, to better serve the market it now has, and further expand its reach.

“I want our company to be known as a “company with a heart” and a company that can be relied upon to deliver its commitment. We will continue to deliver what we promise to give,” concludes Garcia.

As CBLIC continues to evolve as a company, it remains true to its core values – sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains an able ally to Filipinos seeking security for themselves and their families, though its life and nonlife products.

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