Did you notice why your friends have been changing their profile photos almost weekly?
Here is the answer.
Back in my day, imported chocolates weren’t just expensive, they were also quite hard to find. Believe it or not, just like apples, we had to rely on our relatives balikbayan boxes for our imported chocolates, which often came once a year (in time for the holidays)—or buy it from go those PX and Duty Free shops.
Yes kids you are that lucky.
So unlike a lot of kids today which grew up on a lot of imported stuff, most of us then knew chocolate by a single name—GOYA.
A bit of trivia –Goya was established by the Chua and Villabrille families in 1956 — was brought by Swiss confectionery giant Nestlé in 1997, before Singaporean publicly listed firm Petra Foods came into the picture in 2006. Goya is currently under the wings of Delfi Corp., which is the consumer marketing group of Petra Foods.
But despite the ownership change, Goya continues to be Filipino at heart and uses the same recipes we have grown to love.
For the past six decades, Goya continued to provide Pinoys with something sweet, simple and undeniably familiar using its knowledge of the local market to its advantage.
A couple of weeks ago, I attended a thanksgiving party for Goya, and was amazed at how my childhood chocolate brand has evolved from just three to four variants to around 20 (or even more) that includes pretzels, wafers, various spreads and even powdered drinks. And as if that wasn’t enough to necessitate your attention, they also have the most beautiful Filipina in the universe—Pia Wurtzbach as their new endorser.
“I’ve tried the best chocolates in the world—the universe rather, but for me the best is here at home—Goya, a taste of world class I enjoy everyday, she says in her TVC before temptingly taking a bite.
Now, Goya takes its commitment to provide quality brands and world-class flavors even further by bringing the tastes of the universe—or the world rather, closer to Filipinos with a new and exciting promo.
And all it takes is your changing your profile photo!
As a way of giving back, Goya launched the “Get a Taste of World Class Promo” to give its loyal patrons a chance to taste flavors from all over the world and discover for themselves how world-class the taste of Goya is.
The “Get a Taste of World Class Promo” will bring four lucky winners and their chosen companion to some of the most exciting cities around the globe– San Francisco, New York, London–and if that isn’t exciting enough, the grand prize winner, will win a six-day, all-expense paid trip to the city of Love, Paris, France!
These four major cities are known for having some of the richest cultures, may it be in food or lifestyle. New York is famous for its view of the Statue of Liberty, and its unforgettable Broadway shows. San Francisco offers sights that are calmer and classic, like the majestic Golden Gate Bridge and Fisherman’s Wharf. London’s charm comes from its combination of neo-classic buildings and modern structures – think Big Ben and The London Eye. And of course, most romantic of all these is Paris. The culture rich city boasts of scenic vistas like the beautiful Eiffel Tower overlooking the River Seine, the Champs-Elysees, and the famous Louvre Museum.
So are you ready to experience A Taste of World-Class? Here’s how!
- Like the Goya Chocolates Facebook Page https://www.facebook.com/GoyaChocoholics
- Go to your Facebook Profile and tap on your Profile Pic.
- From the options tab, select Add Frame.
- Go to Frames From Pages You Like section and select the frame from Goya Chocolates.
- Click Use. Remember to use this as a profile photo for a whole week to make your entry valid.
- Take a screenshot of your World-Class Profile and PM it to Goya Chocolates Page together with your Name, Address, and Mobile No.
Reminder: This profile pic qualifies as your raffle entry. There will be 6 frames during the 6 week period. Make sure to change the frame of your profile pic every week for more chances of winning. One (1) Frame with minimum one week use = One (1) Raffle Entry.
Release of Frames: January 18, 25, February 1, 8, 15 and 22, 2018 and the Draw date will be on March 2018
- Only World-Class Profile Pics used for a week will be eligible to win prizes. Entries chosen during the raffle will be subject to verification to ensure eligibility to win.
- All information sent will be kept confidential and will be used solely for the promotion and for future Delfi related promos.
(DOH-FDA CFRR Permit No.: 1668 s.2017)
Hurry! The Goya “Get a Taste of World Class Promo” runs from January 18 to February 28, 2018.
Now the only question that remains is: Can you choose Pia to be your companion?