Everyone is using screens.
Whether we want to admit it or not, we spend half or even more of our day staring at various screens.
From the moment you pick up your smartphone to turn off the alarm, grab your tablet to check your Facebook or emails, and sit in front of the computer screen to get our work done. Even when you are relaxing you are still glued to the TV screen.
I bet your mobile phone is also the last light you turn off before you go to sleep right?
For all the benefits of these digital devices, the screens actually emit a harmful kind of light that can harm our eyes.
This is the reason why Essilor Philippines is introducing its most technologically advanced protective lenses–the Crizal Prevencia.
To promote the campaign Essilor has signed celebrated actor and certified heartthrob, Tom Rodriguez.
With his tantalizing brown eyes, he sure can captivate anyone.
But for Tom, his eyes are not only assets for good looks. Unknown to many, the top actor is also a prolific digital artist. As such, Tom gives due importance to eye protection as he teams up with Essilor, the world leader in corrective ophthalmic lenses to take care of their eyes againsth armful blue light with Crizal Prevencia.
As the newest brand ambassador for the world’s leading ophthalmic optics company, Tom appears in the new TVC for Essilor’s most technologically advanced protective lenses yet.
Crizal Prevencia is the only clear lens in the market to effectively filter harmful blue light from the sun and digital devices while maximizing essential blue light for healthier vision Essilor general manager Dr. Emelita Roleda says, “With Tom as our newest ambassador, we hope to raise more awareness on the harmful effects of over-exposure to blue light and promote healthy vision in the country. By aligning him with Crizal Prevencia, we hope to convince more Filipinos to use protective lenses in their daily activities.”
In the new TVC, Tom is seen going through his everyday routine. Like many of us, who are also easily exposed to harmful blue light whether we are in front of our laptops and computers doing work, commuting, or checking messages and schedules on our phones.
Tom’s ardent passion in digital art is evident in many of his lnstagram posts. Many of his artworks comprise of creatures from Philippine folklore, plus superheroes and characters from anime, games and comics. He sketches and sculpts in between takes during drama filming or photo shoots. He is also an aspiring app designer. With all these taking up his non-acting time, Tom can’t help but be exposed to harmful blue light and he admits that this has affected his vision.
“Belonging to a technically-sawy generation and with my love of creating digital art, I cannot do without my phone and digital devices. What’s more, my active lifestyle also keeps me under the sun a lot,” shares the 29-year old actor. “it’s quite alarming to know how being exposed to UV rays and blue light can cause long-term damage. With Crizal® Prevenciam, I can protect my vision, and also prevent blue light from harming my eyes.”
Crizal Prevencia uses E-SPF and Lightscan Technology which offers complete front and back protection and selective filtering of harmful blue light from devices and the sun that can cause long-term damage, such as cataracts and Age-Related Macular Degeneration (AMD). At the same time, it lets in good light that regulates sleep and mood and boosts brain activity. It also provides complete protection from glare, scratches, smudges, dust, water, UV rays and harmful blue light.
Tom Rodriguez further encourages the public to take care of their eyes by getting a comprehensive eye exam and taking preventive measures against irreversible eye conditions. He remarks, “Exposure to harmful blue light may be inevitable, but we can minimize the risk by doing our part. By choosing Crizal Prevencia, we can protect our eyes on a daily basis and maintain a healthy vision.”