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Bollywood comes to Manila with Z Sine, The First Fully Tagalized Indian Channel

For a lot of Pinoys, Danny Boyle’s “Slumdog Millionaire,” was perhaps their introduction to the majestic world of Bollywood movies. And though it was made by a British Filmmaker, it had all the elements of a Bollywood film– from its themes of love and struggles to the infectious dance moves (no thanks to the Pussycat Dolls who performed the music video of Jai Ho).

Bollywood” is the nickname for the Hindi language film industry based in Mumbai, the most populous city of the Republic of India.

The name “Bollywood” is a portmanteau derived from Bombay and Hollywood, the center of the American film industry. However, unlike Hollywood, Bollywood does not exist as a physical place.

It is more formally referred to as Hindi cinema, although it is often loosely used as a synecdoche to refer to the whole of Indian cinema; however, Bollywood proper is only a part of the larger Indian film industry, which includes other production center producing films in many other Indian languages. Bollywood is one of the largest film producers in India, representing 43% of the net box office revenue,  it is also one of the largest centers of film production industries in the world in terms of the number of people employed and the number of films produced.

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“Bollywood” traces its origins in 1970s, when India overtook America as the world’s largest film producer.

In 2011, over 3.5 billion tickets were sold across the globe which in comparison is 900,000 tickets more than Hollywood. There were 252 films in 2014 out of a total of 1969 films produced in Indian cinema. (Source)

Here are 7 amazing facts about the only other movie industry that could match the grandeur of Hollywood films.

  1. Bollywood is over 100 years old– Indian cinema began over 100 years ago when Dhundiraj Govind Phalke’s black-and-white silent film Raja Harischandra was screened in Mumbai on 3 May, 1913.
    It is a tale of a righteous Indian king who never told a lie. Many say this was the filmic seed that spawned the Bollywood billion-dollar industry.
    “The term Bollywood is an invention of the late 20th Century, after Bombay cinema caught the imagination of the West.
  2. Bollywood produces more than 1,000 films a year. It is the world’s most prolific industry. India is home to regional industries making films in more than 20 languages – but Mumbai’s Hindi-speaking Bollywood is the biggest of all.
  3. Among the most most expensive Indian film is in Tamil – Endhiran (Robot) which cost $35m  to make. Initially, the run time was around 4 hours. Exhibitors forced the director to severely trim the film by half to accommodate more shows per day. The film played for 91 days. and Prem Ratan Dhan Payo (English: Found a Treasure Called Love)a 2015 Indian romantic drama film which cost $27M ,[6] written and directed by Sooraj Barjatya, produced by Rajshri Productions and distributed by Fox Star Studios.
  4. Indians buy 2.7 billion movie tickets annually, the highest in the world. But average ticket prices are among the lowest in the world so revenues are a fraction of Hollywood’s. But for a country that is obsessed with films, there are still very few cinema screens. India has fewer than 13,000 screens compared with nearly 40,000 screens in the US.
  5. Dilwale Dulhaniya Le Jayenge has been running for over 20 years  and is considered the longest running movie in world. Translated in English to The Big-Hearted Will Take Away the Bride or its initials DDLJ, the Indian romance film was written and directed by Aditya Chopra and produced by Yash Chopra. It was released in October 1995, and is one of only three Hindi films in the reference book 1001 Movies You Must See Before You Die. As of 2016, over 20 years after its first release, it is still being shown at the Maratha Mandir theatre in Mumbai.
  6. 2o minutes of song and dance: Song and Dance numbers are a very important part of a Bollywood movie as it helps deliver the message and is actually a crucial part of the plot. The song ‘Ab Tumhare Hawale Watan Saathiyon’ in the film by the same name is the longest Hindi film song. The length of this iconic song is 20 minutes and the song is featured in three installments in the film. But it has since been overtaken by the 21 minute song from the movie Mastaan.
  7. Bollywood is now in tagalog! For the first time ever, Pinoys will finally be able to appreciate the rich culture and messages of these Bollywood with Zee Sine!  on Cignal TV.  

Aimed at feeding the hearts of Pinoy audiences with world class entertainment through high quality program content, Cignal is now home to the first 24/7 Tagalized Bollywood Movie Channel in the Philippines with Zee Sine. Available on Channel 19 with Cignal Postpaid plan 290 and up and Cignal Prepaid Premium 300 and up, Zee Sine promises to provide an all new TV viewing experience that will treat Filipino viewers with Indian films that are sure to inspire the hearts and souls of Pinoys everywhere.

 

Mumbai or formerly Bombay, India is one of the world’s biggest film and entertainment production cities in terms of movies produced and ticket sales and its global brand, Bollywood, is well known for its outstanding films with stories and themes that give audiences a taste of the vibrant and colorful Indian culture.20160914_125645

Zee Sine Bollywood Na Tayo! Is Cignal TV’s reiteration of bringing to Filipino viewers the best shows that the world can offer. This new channel is backed by Zee Entertainment Enterprises Ltd, one of Asia’s leading media and entertainment companies, whose film vault contains the world’s largest Bollywood movie library of more than 3500 titles.20160914_130653

With Zee Sine, Filipinos will enjoy a 24/7 treat of Bollywood movies showcasing memorable and exciting productions, song and dance numbers, love triangles, comedy, action, romance, innovative story lines and amazing cinematography, all dubbed in Tagalog, and featuring some of the biggest and brightest Bollywood stars.

Bollywood Superstars, Kunal Kapoor and Amyra Dastur who flew in to Manila to support the launch of the new channel said they were impressed by the Filipino hospitality and even expressed their interest to do a movie here.

“I’ve been in the country for not less than twenty-four hours, and I am just really struck by how warm and wonderful the people here are. Right from the airport, you know when I got off the plane, and I didn’t know which hotel I would be staying.,, Then this lady came to me and asked, ‘What are you here for?’ I said, ‘I’m an actor.’ She said, ‘Wow, you’re an actor.’ She was really, really kind. “And when I got in the hotel, there was someone who helped me with my bags, Kunal Kapoor said in an article from Pep.ph.

“I can honestly say that ever since I started working, I think this is the most hospitable p20160914_133336lace I’ve ever been to. “So, thank you all; everyone here gives you a smile, it’s so lovely, it’s so nice. “I feel like I’m at home anyway. There’s just happiness around, and I love the vibe in this area,”Amyra said in the same article.

According to Cignal VP/Head of Channels Management, Sienna Olaso, “Cignal is happy with this partnership with Zee Entertainment. This partnership is a strong affirmation of Cignal’s commitment to provide the best Pay TV service to our loyal subscribers by providing them with world class shows and channels that cater to their diverse tastes in TV viewing.”

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Mukund Cairae, Zee Entertainment CEO for Middle East and Asia Pacific, also flew in from their Dubai offices to personally introduce Z Sine. “Zee Entertainment owns about 200,000 hours of content for 300 channels. We are  watched by 1 billion people in over 170 countries.”

He adds that while he feels that they are a bit too late in coming to the Philippines, he said he is quite optimistic that Z Sine, will be a big hit in the country.

Catch these amazing Bollywood surprises on Zee Sine made widely available in the Philippines by Cignal TV. Experience Awesome TV with Cignal TV; experience Zee Sine, Bollywood Na Tayo!

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