OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 percent. Propelled by this success, OPPO has broken into the top 10 smartphone brands worldwide, ranking 8th in global market share, according to a recent report by TrendForce.
OPPO soared in 2015 on its “simple, focused” strategy, which prioritized product quality and user experience above all. Meanwhile, a host of innovative signature technologies, such as the VOOC Flash Charge quick-charging solution and a versatile, feature-packed camera platform, won the favor of consumers around the world.
2015 saw the release of a wide range of new OPPO products, including the R7 series, the Mirror 5, and the Neo 7. The products of the R7 series made OPPO a commanding force in the mid-range and upper mid-range market segments.
Taking China, the largest smartphone market in the world, as an example, OPPO accounted for 27.9 percent of the country’s offline sales in the RMB2000-2999 (approximately P14,500-P22,000) segment last year, according toindependent market research firm SINO MR, positioning OPPO as the most popular choice in this price range in the offline market. This performance was fueled in part by a successful campaign promoting the VOOC Flash Charge quick-charging solution, which, with the help of the slogan “Charge for five minutes, talk for two hours,” has virtually become a household name in China.
Strategic brand partnerships have also been a contributor to OPPO’s rise in 2015, and are continuing to have a huge impact on the company’s global brand awareness. Among the most high-profile of these is OPPO’s ongoing three-year partnership with FC Barcelona.
2015 also saw big expansions in OPPO’s global markets. While strengthening core markets, OPPO also opened up business in Morocco, Algeria, Egypt and Sri Lanka.
In 2016, OPPO will keep the momentum going, with a goal of 60-percent growth in non-Chinese markets.
2016 will also see OPPO strengthen its well-deserved brand image as a provider of superb camera experiences, while at the same time putting an increased emphasis on bringing OPPO phones to a wider range of users, by providing devices that bring phenomenal quality-to-price ratios. The photography-centric F1, the first product in the new F series, is an early step in this direction.
With the F1 Series set to launch in the Philippines on February 17, OPPO is already ramping up to bring its innovative smartphones to even more users this year and to make 2016 a new high point.