UNIQLO announces the launch of MAGIC FOR ALL – the line of apparel that adds a touch of Disney enchantment, Marvel action, Star Wars adventure and Disney•Pixar creativity to everyday LifeWear fashions – in UNIQLO stores and online sites for this week. To communicate the MAGIC FOR ALL sentiment to adults and children, UNIQLO will begin to unveil a new print, digital and in-store advertising campaign called ‘Shadow Magic.’
“MAGIC FOR ALL aims to bring the magic of The Walt Disney Company and its iconic brands to the complete UNIQLO customer experience,” said John Jay, President of Global Creative, Fast Retailing Co., Ltd. “Our collaboration with the Disney Products Company is not simply about products; it is about a positive and joyful expression whenever you enter the world of Disney. The new campaign shows how Mickey or Minnie is in all of us, no matter what our age is or position in life. From art to design competitions, to exclusive in-store events and more, our hope is to express MAGIC FOR ALL in a fun and sophisticated way.”
UNIQLO began its relationship with Disney Consumer Products in 2009, with the introduction of its first line of UTs (UNIQLO T-shirts) featuring iconic and treasured Disney characters, Mickey Mouse and Minnie Mouse, to the delight of customers worldwide. Through MAGIC FOR ALL, UNIQLO launches new items featuring Disney characters, including innovative products such as the Mickey Mouse plush toys and the Mickey 100 series of exclusive T-shirts.
The Mickey Mouse plush toy items are the first ever to be made using UNIQLO’s signature fleece and flannel fabrics. Sold initially in 16 different colors and patterns, UNIQLO aims to increase the line and offer more variations throughout the year.
The inspiration for the Mickey 100 series was taken from 100 exclusive new designs for Mickey Mouse. Leading Disney creatives designed various original miniature Mickey Mouse statues that will be exhibited in UNIQLO global flagship stores around the world, starting with the MAGIC FOR ALL concept store that will open in Shanghai on September 27. Fifteen of the designs were reproduced on colorful UTs, which include five exclusive designs for children.
The MAGIC FOR ALL 2015 fall winter collection includes several hundred items in all, for men, women, kids and babies, and it offers a wide range of products, everything from Ultra Light Down, fleece, flannel shirts, and UTs, to plush, umbrellas, room slippers and more. The collection features Mickey Mouse and Minnie Mouse, as well as popular characters from Stars Wars, Disney•Pixar Animation Studios’ Toy Story, Marvel’s Avengers and Disney’s Frozen.