Fashionistas got a reprieve from the hot summer as Italian-inspired watch brand Veloci launched its latest collection at the posh Palace Pool Club at Uptown BGC.

Undoubtedly one of the coolest launch parties this season, Veloci made a splash with a one of a kind all-white pool party and fashion show with DJ Nina Saputil and DJ Lunatics providing fresh beats throughout the night.

Known for pieces that combine striking design, comfort and durability, Veloci likewise introduced its new endorsers– top models Hideo Muraoka and Catriona Gray, who showed off their Veloci watches on the catwalk.

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“Veloci aims to be known as a brand that is always evolving—one that keeps up with the fashion trends and offers high quality watches at reasonable prices,” says Managing Director Marnie Chua. Introducing integrated silicone straps, exciting new dial colors, stainless steel and gold cases, elegance and convenience go hand in hand. Combining 100-meter water resistance with the choice to pick colors suitable for any occasion, all Veloci timepieces remain looking current and fresh, adventure after adventure.

For a journey with no itinerary, these pieces are sure to let you Cruise through life and take you wherever you please. The latest CRUISE collection are for fans of laid-back and low-key statement pieces. The Cruise comes in different punches of color, with integrated silicone straps. The minimalist designs of case and matching colors for the dials and strap exude effortless style and substance. Colors available for the collection are red, blue, black, and pink for stainless steel case version; black for gold PVD version; and black and blue for rose gold PVD version.

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Widely popular with seafarers and other marine enthusiasts, VOYAGER watches show the exquisite taste of their wearers through their unidirectional rotating bezel and lavish dials with day-date display. In sizes of 40 and 44mm, six new color configurations with matching silicone colored straps are out: black and grey for stainless steel; black and white for gold PVD version; and black and blue for rose gold PVD version. For those who love to go deep, sail the world and quench their thirst for adventure and knowledge.

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Finally, for active people who value passion and self-expression, the PULSE collection is the perfect embodiment for their lifestyle. With dual time display, stopwatch and alarm, equipped with an illuminator and a fuss-free rubber strap, it’s a statement watch whose presence is felt with every pulse. New models come in combinations of black and blue, black and red, all black, and white and gray. A fitting companion for adventurous souls on the go.
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It’s no surprise, then, that Hideo and Catriona were chosen as endorsers. Aside from being fans of Veloci ever since, both are more than their looks and attractive bodies, just like the brand. Hideo is an avid sportsman who’s into soccer, Crossfit, and Muay Thai. He cites his Voyager and Pulse pieces as go-to watches. “I like the changeable stripes. You can be very creative and make your own unique style,” Hideo shares. “The value you get for the price is definitely a big plus. I keep many Veloci watches because they have a large variety that can match any outfit, from the gym to casual days to parties like this.”

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On the other hand, Catriona is a formally trained singer whose voice has a lovely jazz texture.The Filipina-Scottish stunner also likes to write about her travel adventures on her blog. For Catriona, wearing a watch instantly makes one feel like a go-getter, and shows that one has functionality and style. “I love classic and feminine watches in gold, especially rose gold. But on days when I play up my style, I’ll reach for a bold color,” she says. “I’ve hauled my Veloci watches all over Asia and they’ve never let me down, from a watch I can wear at the gym to sophisticated evenings out. Most watches in the collection also come with customizable straps, so there’s really no limit of possibilities.”

The All-White Pool Party served as the perfect canvass for showcasing Veloci’s fresh new collection, from exquisite bright colors that are perfect for tropical sunshiny days, to time-tested classics that tastefully accessories an outfit. Proof that Veloci is a watch that can take you anywhere you want to go.

Veloci watches are available at the Veloci kiosks in SM Mall of Asia, SM San Lazaro, SM Clark, SM Pampanga, SM Manila, SM Fairview,
SM Southmall, and
Market! Market!and online at It is also available in L Timestudio and Timegear boutiques, Asprey kiosks, and select Department Stores of SM, Robinsons, Metro, Fisher Mall and Landmark.

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