I don’t know whether it was because of the Christmas season or if he was just exemplifying the name of his company, but EZY president, Philip S. Lim was one of the “easiest” executives I’ve interviewed in a while.
He wasn’t like those “suits” who seemed too uptight and barely smiled, and reminded me a lot of one of my Chinese uncles– except Mr. Lim was a lot better with his tagalog.
EZY he said, has been in the market for the past couple of years, preferring to keep a low profile and focusing instead on building a strong dealership network for its products.
“Being a new company, we had a bit of a slow start but we’re improving [as] we gradually increase our dealer network,” he said adding that their will soon be available in bigger electronics stores nationwide.
He also admitted their initial product lineup was a bit limited consisting of personal refrigerators (which is perfect for condo dwellers) and a few LED TVs and entertainment systems to get a feel of what Filipinos are looking for.
But with the launch of its new wireless speakers and TV models recently at Prive, it looks like EZY is finally making its presence felt as a contender in this very lucrative market segment. Lim also revealed plans of expanding their appliance line-up starting next year.
“We have a lot of new appliances planned for release and [we’re doing] it step-by-step. Now, we’re focusing on TVs and refrigerators but we may release our own line of washing machines by next year,” he told this writer.
EZY NEON SPEAKER
Taking centerstage that night was EZYs Neon Speaker, which as host Alodia Gosiengfiao showcased in one of the games, not only dishes out loud beats but provide a unique visual and auditory experience.
“Prepare to experience ‘synaesthesia,’ -see sounds and hear colors; with EZY Neon, the new age of the ultimate sound experience is finally here,” Lim enthused.
Synaesthesia, as defined by science, is the neurological condition which blends the senses–such as hearing colors and seeing music. It also has been linked to creativity by scientific researches.
Alodia, world-renowned cosplayer, artist, and model and avid tech geek only had nice things to say about the EZY neon: “There is nothing that I don’t love about EZY’s Neon Speaker. Not only are the speakers very stylish, it works well with interior decor of my room. It’s also portable and sleek, I can carry it whenever I have to travel abroad for work––easy!”
EZY’s new Neon Speaker are equipped with 7Watts audio output which produces clear and crisp sound in every second.
“Never underestimate the power of Neon Speaker. Turned off, it looks like an ordinary Bluetooth speaker. But turned on, it takes the listener to an exciting and new multi-sensory experience.
“Aside from the powerful sound quality it produces, it’s multi-functional features plus the physical attributes of the speaker will surely delight everyone,” said Lim. “It’s the newest and one of the most powerful EZY products at par with other branded bluetooth speakers, at the fraction of the cost.
Priced at Php 4,500.00, the EZY is already equipped with 5 multi-LED strobe light show made straight from Japan. Recreate a neon rave party in your own home ‘til the wee hours with its rechargable 4,000 mAh lithium-ion polymer battery.
Gosiengfiao added that EZY’s Neon Speakers is the perfect choice for those looking for a good combination of style and sound and would be great for gaming, parties, or just chillaxing at home.
“Tech and gadgets are more than just luxury to be enjoyed. They improve and enhance our lives so we can get the most out of it” said Gosiengfiao. EZY’s Neon Speaker is an excellent partner in living your life to the fullest, she added.
“EZY is a brand that satisfies the high-quality tech essentials of every person of any age,” said Gosiengfiao. “And I fully relate to EZY. It’s all about being modern, diverse, and practical. They cater to different people from all walks of life.”
EZY DOES IT
Lim said what makes them different from other locally branded appliances is that they make sure their products look unique and are of higher quality. “We’re targeting the mid-high market but our prices are not exactly mid-high,” Mr. Lim explained that their pricing is competitive as the top-of-the-line speaker called simply the ‘Tower Speaker’ is priced at around P15,000.
EZY audio-video products such as LED TV and smart internet TVs range from 32”-58” are priced starting at Php 11,000.00 only. The personal refrigerator on the other hand with dimensions that ranges from 3.2 and 3.4 cubic feet sell for as low as Php 8,000.00,
Mr. Lim emphasizes that the whole thrust of the company is on quality and not on pricing though he admitted that entering the saturated Philippine electronic market was a challenge.
The Neon speaker was just one of the many interesting gadgets showcased that night among the other devices worth checking out are their INTERNET DONGLES which transforms your TV into a SMART TV, the impressive, AIR MOUSE TV REMOTE, ANGEL WING TV SPEAKERS, QUEEN BOX SPEAKERS, E-CUP SPEAKERS and LASER PROJECTION KEYBOARD.
But the one that caught my attention the most is the EZY ECHO SPEAKER. It looks like a hybrid headphone/ speaker which you can wear around your neck and also doubles as a mobile phone/ tablet stand. It is also Bluetooth/NFC capable so you don’t have to worry about messy wires. Hopefully I could get one and have a review ready soon.
“This is just the start of our campaign for EZY. By 2015, we are expecting to be more aggressive and more visible to all Filipinos looking for a great deal through print, broadcast, and online. And of course, more new products for 2015!” Lim said.
Are they ready to take on the top brands?
“Well everyone can dream right? We’ll see,” Lim concluded with a smile.
EZY Asia Pacific Inc., established last September 12, 2012 is a corporation which distributes various home appliances in the country. It is also a subsidiary of Linton Incorporated, a company engaged in steel distribution, processing, construction, real estate leasing and development, hotel operation. It was established on October 1954.
EZY Asia Pacific Inc. home appliances and gadget speakers are sold through various appliance stores such as SM Appliance Center, Ansons, Metro Gaisano and other leading appliance and gadget stores.