A SUITCASE museum, giant postcards and a showcase of the most comfortable jelly shoes decked the Atrium of SM Aura as global footwear brand Melissa celebrated 35 Years of Conquering the World In Style and Comfort
Known for its classy, colorful, and candy scented jelly shoes, MELISSA marked its coral year with a grand display of its finest collections that featured collaborations with Melissa even pushed the envelope further through partnerships with some of the world’s most revered names in fashion and design such as Viviene Westwood, Karl Lagerfeld, Jason Wu, Gareth Pugh, J. Maskrey, and the Campana brothers.
These style geniuses lent their innovative, collaborative psyche, fulfilling the brand’s commitment to deliver products that continually challenge, reshape and revolutionize the world of fashion.
A proud Brazilian export since 1979, Melissa has consistently pushed the borders of design and fashion in transforming every woman’s walking routine into a runway-ready habit. With its patented MELFLEX technology, a hypo-allergenic, recyclable, and extremely ﬂexible material that revolutionized the shape, feel, and versatility of ladies footwear, Melissa singlehandedly made every lady rethink what a shoe could be made of and what it can be capable of.
For Melissa’s Holiday 2014 collection, Taiwanese—Canadian power couturier Jason Wu, choice designer of First Lady Michelle Obama, introduces several amazing shoe creations inspired by his handcrafted, classicist aesthetic. With goddess—|ike straps, golden weaves. and sleek ribbon-looking textures, Jason Wu redefines today’s femininity with chic effortlessness with the Melissa + Jason Wu collection, available starting this October.
Renowned furniture innovators Fernando and Humberto Campana have built a world- recognized empire through the use of mundane materials in ground-breaking devices. For Melissa’s Holiday 2014 collection, the Campana brothers updated their bestselling Campana collection with glittering accents to match the cheer of the season. By November, Melissa + Campana Fitas and Papel designs will also be offered in newer, bolder colors will hit the stores.
Melissa has once again teamed up with legendary fashion designer, punk provocateur, style icon, and royal-knighted Vivienne Westwood for a collection that dwells on the designer’s heritage of anglophilia, lighthearted quirkiness, and rebellious sensibilities. With lovely floral prints popping off muted colors, the latest Melissa + VW creation is set for release in December, the perfect start to a New Year.
Melissa revives its veritable iconic shoe, the Aranha, the pioneer Melissa shoe first produced by. the brand in 1979. Inspired by a spider, the Aranha features a strappy, closed-toe sandal in newer colors and transparent varieties meant to please a new generation of Melissa followers. Your favorite Aranha will be up for grabs on February 2015.
Paris-based designer and Chanel creative director Karl Lagerfeld, most known for his tongue-in-cheek aesthetics to match his chic material choices, delivers two masterpieces set to be a prelude to summer. A classic baby doll with a unique twist, and an architectural shoe of intertwined lines and nude tones, the new Melissa + Karl Lagerfeld duo, gets these extraordinary Paris designed shoes in stores on March 2015.
In giving back for all its 35 years of international fashion success, Melissa will be offering limited edition shoe bags Perfect for the jet-setting and globetrotting shoe lover. These shoe bags will help take your favourite Melissa pair with you wherever you go. helping you conquer the world in style and comfort. The offer will be for a limited time only in 2015, so watch out for the brand’s announcementl
For 35 years in history of giving style and comfort, rubbing elbows with the world’s topmost design geniuses and lining the heels of the most discerning shoe lovers, Melissa proves that a groundbreaking brand and idea never grows old, it only becomes more desirable.
Travel the world in style and comfort discover the world of Melissa and check out www.melissaphilippines.com