There has been an ongoing trend nowadays in bringing forward a paperless society. However, Canon Marketing (Philippines), Inc.’s (CMPI) new president & CEO, Lim Kok Hin, is highly optimistic about the future of Canon’s printers. With today’s technology, we are given an array of information posted on the web, thus pushing a higher need for hard copies. Likewise, the more content we create, the more we will eventually need it on paper.
CMPI has their customers covered with all their printing needs as their business continue to grow over 15 percent for the past year, while their cameras rising to 26 percent. They continue to lead with their respective market share scenario, with the Inkjet Multi Function Printer experiencing a good 30 percent, the Inkjet Single Function Printers with 35 percent, and the Laser Single Function Printers with 35.18 percent market share.
As for their cameras, the Canon EOS continues to be number one as it leads with over 59 percent market share, and the Canon IXUS and Canon PowerShot with a 29 percent market share.
In addition, Lim stated that in preserving memories, it is not enough that we store our photos online. Hard copies of our photographs give people a different, better feeling.
All is going good for Canon’s printing business, as the National Printing Office (NPO) has chosen Canon to print over 104 million volume of printed ballots for the national & barangay elections held last May & October 2013. There were four systems with eight engines in the total colorstream installed. Canon has also broke the record for printing over 52,333,801 ballots printed in the duration of only 57 days.
Much like how people may think that smartphones are posing as a threat for Canon’s professional and entry-level cameras, they have actually helped photography grow in more ways than one.
People are now taking more photos because of their smartphones and as they develop their interest in photography they will eventually look for better, more professional cameras. And once they get better photos they will want to have it printed at the best possible quality that only Canon printers can provide.