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Under Armour: Apparel for the Better Athlete

 

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Leading sports apparel brand Under Armour opened its very first store in the Philippines (and only the second in SouthEast Asia) earlier this month via back to back store launch and celebrity race.

The opening of the store located at the upscale Bonifacio High Street, was attended by Taguig City Mayor Lani Cayetano,sports advocate Senator Pia Cayetano,  along with the execs from Under Armour USA led by the company’s president Charlie Maurath as well as its local celebrity endorsers led by sports enthusiast Piolo Pascual.

UNDERARMOUR PIA

“The Philippines is an important market for us, because it is a sort-of melting pot where East meets West, and is key in our global push. We’re happy to see all the excitement we’ve been getting after the store opened,” Under Armour USA. Christopher Massaro, Director of Creative and Design of Global Retail for Under Armour told the crowd who eagerly gathered on opening day.

The retail store is located at B6 Bonifacio High Street in Bonifacio Global City, just beside New Orleans.

A couple of days after the ribbon-cutting ceremony the global powerhouse showcased its must have apparel with celebrities participating in the Under Armour Challenge–an obstacle course that was built specially for the event .

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At the Under Armour Celebrity Race – The winners  of the obstacle race (L-R) Gerard Pizzaras, Host Sarsi Jonsson, Gui Adorno, Marco Benitez, Sebastian Ripoll, Jules Quisumbing and Elle Veneracion.

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TV Hosts and athletes Gretchen Ho and Robi Domingo were on hand to host the celebrity race portion of the  event, as well participate in the grueling course that tested the mettle of fellow athletes, celebrities, and regular people willing to rise to the challenge.

Other participants included Natasha Alquiros, captain of the Philippine Women’s National Football Team “The Malditas”, as well as Harry Morris, team captain of Volcanoes-Rugby, and Johan Aguilar, three-time UAAP MVP for swimming, and mainstay of the national team.

In this interview with Vohne Yao, one of  Under Armour PH directors, he explains the technology about the brand that not only lets you look good but also helps serious athletes perform better.

The huge course was spread out along High Street, dotted with stations requiring participants to crawl on their stomach, scale up and over a cargo net, drag a weighted bag they were harnessed to, and even climb a rock wall, then rappel down the other side.

In the end, the team composed of Natasha Alquiros, Sebastian Ripoll, Marco Benitez, Elle Veneracion, Julia Quisumbing, and Gui Adorno took home the win, scoring themselves a special prize from Under Armour, as well as the right to call themselves champions of one of the most formidable courses the Philippines has ever seen.

While all their items would probably inspire you to get fit and look good, what immediately caught my eye was their Hero Zone which showcased Under Armour’s Alter Ego line– that featured designs of famous comic book characters from Marvel and DC Comics such as Superman, Spiderman, Captain America and many other superheroes

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And as I checked online, they also have a new line of Transformers-inspired shirts!

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For more information on Under Armour or how you can purchase products from the Spring/Summer 2014 Collection of footwear, apparel, and equipment please visit store at Bonifacio High Street, Taguig, or visit the website at www.ua.com.

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