Wrangler: Chase the sun, Pursue more Fun

4 Weeks.

4 Challenges.

1 Unforgettable Journey.

Are you ready for the BEST SUMMER of your LIFE? ?


Wrangler, the denim heritage brand loved all over the world is sending a call to all adventurers out there to embark on a journey of fun and style out in the open sun–whether its conquering the highest peaks or venturing into the deep blue seas.

The “Wrangler Sun Chaser Challenge”, is a month long event that aims to bring out your adventurous spirit, urgeyou to leave all daily banalities behind and chase new horizons. Live across 9 countries in the Asia Pacific region, from April 14 – May 11, this is a true regional hunt for the ultimate adventurer among dedicated Wrangler fans.

Every week, Wrangler challenges you to conquer new territory and share your adventures on Instagram using the hashtag #WranglerSunChaser.

The best part? We’re rewarding the week’s best adventurer with Php 8,000 worth of cash vouchers, and one lucky winner will bag the regional finale prize: a 5-day trip to a destination of choice and live their ultimate dream.

Every challenge is closely linked to Wrangler’s core product propositions – the 7 Icons heritage which was built for the rider, makes every piece of Wrangler attire what it is today; the Denim Spa series that pampers the girl on the go; Keep Cool with COOLMAX technology to keep you fresh under the hot sweltering summer sun. Each product was engineered to support you on the open road, so we’re challenging you to explore and be creative.

The campaign will go live on and across Facebook ( and Instagram ( – follow us to keep up with the latest Sun Chaser challenges.

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