NAMCO BANDAI CHANGES NAME


New name reflects the outcome of the subsidiaries unification

NAMCO BANDAI Games today announced that it has completed the full integration of Namco Bandai Games European & Asia distribution network, which final step is the name change from partners to games, effective from 1st July 2013.

Since NBGE shaped the Namco Bandai Partners distribution network in September 2012, both organizations have merged distribution and publishing into one entity, strengthening the company’s overall force and strategy. To reflect this transformation, Namco Bandai Partners and Namco Bandai Games Europe have decided to consolidate their brand name and logo.

“The group of companies’ new names will encompass the full dimension from both Publishing and Distribution to develop European & Australasian & Asia business further and reinforce the  organization in one unified team behind our logo”” Said Shusuke Takahara President of NAMCO BANDAI Games Europe “This name unification is the final outcome of the subsidiaries integration, concluding the full process”

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