As part of its commitment to superior customer experience, Globe Telecom beefs up its rewards program with the launch of its newest rewards offer that gives subscribers more ways to use their rewards points.
Beyond telco services, gadgets, and gift certificates as rewards available for redemption, Globe rewards points are now recognized as a form of payment similar to cash in partner-merchants nationwide.
With a much-improved rewards program, Globe is implementing a straightforward points-to-peso conversion of 1 point = Php 1.00, making it easier for subscribers to use their points and redeem rewards. With the new system, Globe rewards points are now recognized as a form of payment, similar to regular cash.
This means that Globe rewards points can be used to purchase items from partner-merchants such as Ayala Malls Cinemas for movie tickets and Figaro Coffee for food and beverage purchases. Subscribers just need to bring their rewards points to partner-merchants and transact with the cashier via text.
Senior executives from Globe Telecom, Figaro Coffee, and Ayala Malls Cinemas led by Globe CEO Ernest Cu (2nd from left) make up the panel for the launch
For as low as 50 points, subscribers can already redeem their choice of food or beverage in Figaro Coffee, while a minimum of 100 points are required to redeem a movie ticket from Ayala Malls Cinemas. Two months since the launch of the partnerships, almost 7 million points or P7 million have been accumulated from subscribers who used their points to purchase items from Figaro and Ayala Malls Cinemas.
Other partners to be launched are Enchanted Kingdom, Petron, Rose Pharmacy, Sunglass Hut, and Wendy’s Hamburgers.
Globe rewards points are earned every time a prepaid subscriber tops up, or a postpaid subscriber uses his Globe postpaid plan. Subscribers can also receive points shared by fellow Globe subscribers for bigger rewards. Aside from new partner-merchants, the Globe Rewards catalog includes Globe call and text services, shopping, dining and leisure items, and gadgets.
“With a more customer-centric My Rewards My Globe, subscribers can now customize not just their prepaid promos or postpaid plans, but also their choice of rewards using their Globe points,” said Jay Beltran, Head of Customer Lifecycle Management at Globe. “Subscribers can now bring their Globe rewards points to our partner-merchants and pay for their purchases, without shelling out cash, queuing up, or waiting for delivery of their rewards. Now, rewards points are good as cash so subscribers have more ways to enjoy their rewards based on their lifestyle.”
Beltran added, “The positive impact our rewards program has impressed on subscribers is translated to our brands’ churn rates sustained at low levels. Subscribers’ continued use of Globe services is on a steady growth as a result of providing subscribers the type of telco rewards no other network can offer.”
To date, over 12 million Globe subscribers have been actively using their points to redeem rewards.
Redemption of rewards in partner-merchants can be done by texting BUY