USANA Health Sciences; a leading global developer and manufacturer of high-quality health and nutrition products, capped the month of February with a day-long grand celebration of its Filipino leaders and Distributors.
Held at the Mall of Asia Arena in Pasay City, the first of four annual fêtes in the company calendar gathered 7450 people, a considerable portion of the estimated 10,000 distributors from all around the country. The attendees donned their best barongs, suits and gowns; and were decked out in their group colors. The crowd also engaged in playful competition through team chants done in sync with drummers stationed around the Arena. The Distributors who performed well during the past year (and earned incentives) were formally recognized during the event. Top officers took to the stage to share their knowledge and encourage others to join the growing USANA family. Attendees were also entertained by performances from famed hip-hop dance crew, The Philippine All-Stars.
Two key global company officers were also present for the special occasion: Mr. Kevin Guest, USANA president of the Americas, Europe and South Pacific; and Mr. David Mulham, USANA vice president for the Pacific Region. “This is the biggest event that we run [every year],” Mulham said. “It’s an opportunity to recognize the people that have been successful, as well as their different experiences. It’s also to create an understanding for a lot of new people about what the potential is.”
It can be hard to believe that USANA has been in the country for just four short years. Guest briefly touched on what transpired when USANA finally came to the Philippines, “I’ve been to almost all of our country openings, and what was different in the Philippines than most of the other markets is that there were a lot of people just waiting for USANA to come [in]. They already knew about [us], and many of them said ‘Oh, we’ve been waiting for you to come here!’ This is much different than in the other markets; you have to introduce yourself and court them,” he recalled.
Both Guest and Mulham also mentioned the significance of having the right people in the USANA family, and its role in working with the existing culture and creating a sense of community. “The key is to have the best people,” Mulham said. “We have specialists that know the market very well, and know the industry. Trying to bring people from outside the country… you cannot bring a culture [with you]. It needs to develop and grow on its own. So the Filipino USANA culture… even though it’s based on (founder, and renowned scientist) Dr. Wentz’s vision, is something that has been created by the staff, the leaders, the founding members of the business.”
“When you have key leaders that are really working hard in building, that momentum just keeps going and going,” Guest added. “We’re in that phase right now in the Philippines, and the current momentum phase really contributed to the growth and the change in sales.”
When asked what are the factors that make people want to join USANA, Mulham answered, “One of the reasons that makes USANA what it is, is the product quality. If the products are not good, then we don’t have a future. It is our foundation, and it spells the biggest difference.”
USANA products are grouped into three categories: 1) Health and Wellness, 2) Food and 3) Skincare. The Essentials multivitamin line is the company’s bestseller.
“From a company perspective, the important thing is that USANA was founded by a scientist. We haven’t stopped the innovative process,” Mulham added. “We constantly look at how we can be innovative with our product range, and how we can adapt to and meet the needs of the markets that we’re in.”
The combination of key people, product quality, innovation, and differing market focus has helped USANA notch close to $650 million in sales in 2012, establish operations in 18 countries so far, and become the 17th largest direct selling company in the world. This is a major achievement for a company that was founded only in 1992.
Mulham also underscored the intangible benefits. “You’ll see a lot of people talk about education for their children, the ability to contribute to their family and community. These things are very important to us,” he said. “USANA is very focused on family and community. In the Philippines, people appreciate and respect the opportunity more than others, and really appreciate the fact that it’s a great product, and there’s a great potential for them to change the way that they and their families live.”
There is more in store for current and future USANA Distributors for 2013 and in the coming years. Aside from the Manila office, the company is also expanding to Davao. And keeping with its slow-and-steady approach, the global office is setting up operations in a new market, bringing the total to 19 markets by the end of 2013. More groundbreaking products will also be released in the next three years.