Havaianas challenges your imagination at MYOH 2013

I could never understand  what the big fuss about flip flops was all about, and why everyone seems to be fascinated with having a pair of Havaianas.

I always found it too expensive and unnecessary – that was until I got my first pair last year at the Make Your Own Havaianas event. Only then, did i realize that its not just about the “label” or “status” but more about style, comfort and well,  pogi points for your feet 😀

One of the most recognizable figures in the world of Art, Pablo Picasso once said, “Everything you can imagine is real.”

Since 2006, the world’s favorite flip-flops brand, Havaianas, has been committed to fuelling the imagination and creativity of every Havaianatico in the Philippines with Make Your Own Havaianas (MYOH). With this, the brand unravels the endless possibilities brought by the imagination through color palettes and pin selections that make every sole come alive with its own tale.

More than a platform for mixing and matching soles and straps, Make Your Own Havaianas is raising the bar on self-expression this 2013 by opening up new heights where every Havaianatico’s imagination can take off and soar.

Traditionally, Make Your Own Havaianas features a commemorative pair that best visualizes the theme for the year. Introducing this year’s theme for Make Your Own Havaianas—“Imagination”—the  brand launches its first-ever collaboration with a Filipino Illustrator and Havaianatico, Dan Matutina, who is renowned for his unique visual mix of handmade and digital, clean and dirty, and old and modern aesthetics.’ With his love for combining colors with different textures and shapes to tell a story, and the thrill and vibrancy inherent to Havaianas, it was no fluke how this collaboration took place between the two.

 “Dan Matutina + Havaianas” will be the first glow-in-the-dark MYOH commemorative pair with carbon blue sole and showing two spacemen with space markers connecting the stars to form images—representing how Havaianas invites each and everyone to let loose their creativity brought about by their boundless imagination.

Prepare to be blown away as Havaianas is set to, once again, bring rousing touches  to celebrate your creativity and self-expression. Mark your calendars and gear up to explore greater heights with Make Your Own Havaianas 2013.

Make your own Havaianas 2013 is set to be launched on May 2 – 5 at The Rockwell Tent.

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