GLOBE TATTOO: FROM EVOLUTION TO REVOLUTION THIS 2013


When it promised to live life without limits, Tattoo now shows us a glimpse of life in infinite proportions. In a backdrop of the Marble Hall amongst priceless artifacts of the Museum of the Filipino People in Manila, Tattoo unveiled the future of broadband technology. Through a well-curated tour, Tattoo, led by one of its brand ambassadors, Bianca Gonzalez, mapped out its past, its present, and its future, alongside the triumph of the Filipino spirit.

Globe President and CEO Ernest Cu shares the
significant growth of the Tattoo portfolio

“This artifact you see here was mainly used to load up gunpowder used for the cannons you’ve seen throughout this gallery. Without this, the cannons would be rendered useless,” Bianca Gonzalez illustrated with an antiquated cast-iron muzzle-loading device. “Just like this tool, Tattoo promises to deliver a quality unlike any other to fire up your imagination,” she added. And fire and fuel do well in showcasing Tattoo’s banner year of 2012, when the broadband service provider experienced wildfire revenue growth and consumer efficiency. As Globe President and CEO Ernest Cu shared “Tattoo broadband revenues were up 16% up to 8.7 billion riding high on the popularity of social networking sites and the growing affordability of access devices such as PCs, tablets nad laptops. This consistent growth has significantly contributed to the total all-time high revenue of Globe of P82.7 billion, up 6% from P77.8 billion in 2011.” To date, Globe has finally completed its first phase of network transformation and significant developments are now being experienced in major cities in the country.

Tattoo also prides itself with bagging the Frost & Sullivan Awards for two consecutive years, considered as the Olympics and the Oscars of the often fickle Telco industry. The award was largely due to Tattoo’s brand attributes, which present the highest and strongest brand equity for the youth, with emphasis on fast and reliable connections, low and affordable plans, its capacity to deliver on promises, as well as its results-driven approach on innovation and technology development.

The winning team: (L-R) Tattoo Head for Broadband Customer Operations Support Mon Aesquivel; Globe Head for Corporate Strategy and Business Development Gilbert Simpao; Tattoo@Home Head Jurist Gamban; Globe Broadband Head Nikko Z. Acosta; Tattoo Torque Head Cindy Salaya; Tattoo’s Joseph Co and Grace Calara and Tattoo Head for Nomadic Broadband Business Dong Ronquillo; 

2012 also saw the rise of the first and biggest 4G network and a contiguous LTE network, powered by Globe. This brought us the first LTE powered 4G postpaid stick, with Tattoo Black, the broadband provider’s premium line of mobile broadband that featured the fastest internet speeds of up to 42 Mbps, matched with the finest in lifestyle offerings and premiere customer service. On the more affordable fore, Tattoo was also the first to launch a 4G mobile prepaid stick, as well as school themed university sticks that banner academic pride. On the home front, Tattoo was also the first to launch fiber-optic internet service that provided the fastest broadband at home.

And yet another big buzzword generated by the country’s biggest broadband last year was customization, which encouraged its patrons and users to modify their broadband experience through choice: among devices, speeds, and freebies. This was also a feature for Tattoo @ Home broadband; it seems the freedom of choice was the ultimate power Tattoo gave its consumers last year. The brand also gave a supreme lifestyle boost last year, by being the first to offer the most coveted devices through its iPad and iPad Mini plans, the most affordable yet efficient tablet Tattoo Media Pad, and ultimately, with the first-ever T@TT Awards that gave Tattoo dominance in the social media sphere. For the second straight year, Tattoo honored the best social media players and advocates that adds validation to Tattoo’s dominance in the social media sphere.

As Tattoo continues to build excellent customer relations, they have also provided premium access to the most hot-ticket parties last year, from Kaskade, Calvin Harris Benny Benassi and more, to this year’s most awaited- Avicii. Tattoo sure knew how to throw a ball for its loyal broadband users.

And with all these achievements, Tattoo still pushes the boundaries of technology so consumers can continue to live without limits. This 2013, Tattoo transforms into  a more socially-relevant brand using the power of technology with their year-long movement “Rule Your World” by acting fast, getting involved, reaching out and making a difference – anchored with newest devices and offers, led by the country’s most prominent faces today – multi-media maven Bianca Gonzalez, acclaimed actor Paolo Avelino and rock maestro Bamboo joining Tattoo’s current line-up with supermodel Georgina  Wilson and international race car driver Marlon Stockinger.

Bianca Gonzalez led the curated tour in some
 parts of the museum, relating the relevance
of the artifacts to how Tattoo
 gets its inspiration for innovation

This year also sees Tattoo’s involvement on a Corporate Social Responsibility Program (CSR) through the CAT@LYST that seeks to empower the youth to make a difference in society by harnessing their creativity, energy and social media influence. CAT@LYST will involve a youth challenge that will award cash grants mentorship and ICT support to see through the ideation, distillation and incubation of technology-based innovations useful to catalyze change in local communities.

With an expanded 4G network offering unparalleled speeds and efficiency in more sites around the archipelago, and with better products and devices in store, Tattoo offers unstoppable internet mobility this year. Adding value added services, to the equation with its partnerships with the country’s largest online retail site, Zalora, as well as Tattoo’s revitalized superior customer service that offers dedicated hotline, relationship managers, personal concierge, priority handling and exclusive perks and privileges, Tattoo proves that its main priority are its consumers. And with the introduction of its mobile app, the iToolbar, checking balances and discovering great deals become a breeze. Plus all-out accesses for more concerts, parties, and events showcasing the best international and local acts will surely find you this year if you’re connected with the country’s biggest and best broadband.

Better, faster, stronger, Tattoo understands development, and it does so by exceeding its benchmarks and staying true to its position as the most reliable and most preferred broadband in the country. Not only by making its connectivity faster and more reliable, Tattoo also strengthens its ties with its consumers through services and freebies unseen in other mobile broadband providers. And while there is room for growth, expect Tattoo to keep on growing, for alongside its unlimited progress, is also the progress of the mobile-connected Filipino.

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GLOBE TATTOO: FROM EVOLUTION TO REVOLUTION THIS 2013

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