Finesse, a global industry leader in hair care, through its domestic distributor Getz Bros. concludes Season 2 of its “I’ll Take Care of You” Makeover Tour with the “I’ll Take Care of You” Makeover Tour Finals, at the New Glorieta Activity Center this January 12, 2013 – culminating the 4-month long tour which started September last year.
The Makeover Tour had 30 stops (25 BPOs and 5 gyms) and featured free hair wash and hairstyling to sample-off its product line. The highlight were Celebrity Hunks Will Devaughn, Mike Tan, and JC Tiuseco together with a team of Finesse Hunks who were tasked to do the hairwashing of participants themselves. In additon to this, the tour has rendered the services of professional makeup artists and photographers to capture the whole experience of what its like having been taken care of by Finesse. With each photo uploaded to Facebook via the application, a venue winner is determined by the photo with most ‘LIKES’ at the end of a week. Of the 30 venue winners from all the tour-stops, 3 grand winners will be named this year’s Makeover Tour winners at the culminating event. Prizes at stake are a 11″ Macbook Air 64gb, a New Ipad 16gb Wifi, and a Samsung Galaxy Note.
Aside from the 30 venue winners and 3 grand winners, each and every person who registers via www.illtakecareofyou.net will automatically be registered to the general raffle with a Samsung Galaxy SIII as its grand prize.
The Finals will be capping-off, as stated previously, a 4-month long tour of hairwashing and styling which ultimately aimed to inspire and empower young working Filipinas that they can be more than they thought they could be.
The Makeover Tour Crew, processed and “took care” of each girl from hairwash, to styling, and photoshoot, to their amazement! As if being hairwashed by Celebrities and Hunks isn’t already enough, they are surprised with their final photograph by their beauty potential. With most saying that they did not recognize the themselves in the photo and some even admiring their photo as if seeing someone else.
At the Finals, 30 venue winners will strut down the stage for a casual Fashion Show sporting their new-found confidence and beauty.
To set expectations right, these ladies are not professional models nor beauty queens but their value is from within and may remain with them all their lives. Simple women made to feel that they can dream, and more importantly, know that they can become.
We feel like we have accomplished what we have set-out for – to establish that Finesse is here to take care of each and every Filipina’s hair care needs and to empower them.
Three gorgeous ladies were lauded as the Finesse “I’ll Take Care of You” Makeover Tour Grand Winners. Ann Liz Valerio of Rainmaker Asia was named the Grand Winner of the tour and walked away with a brand new Macbook Air as well as Finesse Gift Packs. Phoebe Lovely Bolisay of WNS Eastwood won 1st Runner-up as well as a New Ipad(3) 16gb and Finesse Gift Packs. Finally, Jeanette Plantig of Teletech Technohub won 2nd Runner-up who won a Samsung Galaxy Note and Finesse Gift Packs.
Awarding was facilitated by celebrities Wiil Devaughn, Gino Dela Pena, and JC Tiuseco while other special prizes were awarded by Judges Model/Socialite Jerika Ejercito, Getz Bros. Category Manager, Ms. Aissa Villacorte, and Slimmers World Candidate for Ms. Bikini Philippines 2012, Ms. Teresa Tugade.