Bradford MBA Manila to hold first Master Class


The University of Bradford School of Management (BSOM) Manila opens the year 2013 with a Master Class on “Ethical Consumption: Rhetoric vs. Reality”. This will be held on January 17, Thursday, 12:30pm at the Bradford MBA Manila campus, ground floor of the Makati Stock Exchange, Ayala Avenue, Makati City.

Dr. Kyoko Fukukawa, BSOM senior lecturer in Marketing, will be flying in from the UK as guest speaker. The working topic on ethical consumption presents a theoretical framework for understanding ethically questionable behaviour in consumption, explaining how consumers engage in norm-breaking behaviours such as software piracy, insurance fraud and shoplifting.

The Master Class is open to the public. For inquiries and seat reservation, please call +632-5019347 or email contact@bradfordmanila.com.

Bradford’s Executive MBA is the only programme in Manila ranked in the Financial Times Top 100 MBA programmes in the world for the year 2012 and one of only 57 in the world accredited by Equis, AMBA and AACSB. The programme’s flexible schedule has been designed for working professionals where students are given the option to complete the 10 core modules in one to six years.

The modules include classroom-based lecture and tutorial sessions, study books, textbooks and academic journal papers, video clips, podcasts and formative online multiple choice questions in addition to assessments which may be applied to live business cases.

BSOM is one of UK’s oldest university-based business schools, with an international reputation in management education, training and research. Its local partner is the Australian International School (AIS) Manila, a pioneer in multidisciplinary education in the Philippines.

Interested MBA applicants may register online at www.bradfordmanila.com or personally submit or mail accomplished application forms

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Bradford MBA Manila to hold first Master Class

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