Toys Galore at Toy Kingdom Expo


A few weekends back, I had the chance to check out the First Toy Kingdom Expo at the SMX Convention Center. Being a toy collector myself (although not as financially-avid as others) I was looking forward to all the possible rare finds at the event. I was quite disappointed though that some other collectors had beat me to the Transformers and Marvel Avengers stuff.

Almost all toy brands were represented and almost every item had a 10 percent to 50 percent discount. Unfortunately  as far as rare toys or collectibles were concerned the stocks were very limited. Here’s hoping they’d feature more exclusive items next time.

The place was packed throughout the duration of the expo, but thanks to the cool air conditioning of the SMX, you wouldn’t fell uncomfortable. It was a far cry from last year’s Toy Kingdom Christmas sale at the Megatrade Hall.

Check out the sights at the first ever TK Expo. Note that these were taken during the exclusive media event so there were still only a few people around.

Get a chance to play and win cool stuff at the Nickelodeon area

Gone were the boring days of charcoal and gray, black and white as Nickelodeon splashes vibrant and exciting colors into our world and  our spirits to a whole new dimension.

Be tickled yellow with SpongeBob SquarePants as his wacky and positive outlook transcends into merchandise; apparel, novelties, accessories and toys. Expect the unexpected with Nickelodeon’s
Songetastic Yellow Fellow.

Pink, orange, purple and red, just some of the shades that mystify us as we explore and learn with Dora the Explorer in her unending adventures. Experience her quests through her line; apparel, novelties,
accessories and toys and relive every exploration!

Go green with Nickelodeon’s newest property… the Turtles are back!!!Funnier and ninja-ier than ever before, Teenage Mutant Ninja Turtles are  emerging from their hidden lair in the sewers to bring joy and
excitement to generations that have loved these four teenage reptile brothers.

With silver, gold and pink dust, be transformed into the magical world of the Winx Club. Be glamorized by these beautiful fairies that possess unique magical powers.

There were demos of PS3 Xbox, Wii and other videogames 

a shooting range for guests

At the retail scene today, there are three primary systems of blaster play with three unique weapon systems. The foam darts (Nerf ), Airsoft BBs and Paintballs. 50% of the airsoft / paintball business is under 18 despite 18+ legal. Introducing Xploderz Ammo.. Xploderz fill the gap for boys 8-14 years of age restricted from Airsoft but too mature for Foam darts. This revolutionary technology will change the way the kids shoot
forever. It has more distance, more ammo and more fun!!!
Xploderz Ammo are non-toxic and odorless. They were designed to be stain free and easy to clean.
New designs will have automatic loading and improved shooting mechanism, all blasters shoot FURTHER ( invader 85 feet, mauler 95 feet, Retaliator over 100 feet)

Avenger’s Flying RC’s

There were a lot of Transformers toys on display but they only had the most common ones on sale.

The Transformers exhibit that reminded me of all
my incomplete collections

One of the leading international toy brands, HASBRO, is a branded play company providing children and

families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.

Headquartered in Pawtucket, Rhode Island, in the United States, the company was founded in 1923 by Brothers Henry and Helal Hassenfeld who began by selling textile remnants and then manufacturing pencil
boxes and school supplies.

Today, as a consumer-focused global company, Hasbro applies its strategic brand blueprint across its portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through leveraging well-known and beloved brands. We have over 1,500 brands, including TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, BABY ALIVE, PLAY-DOH and MONOPOLY.

Earth’s Mightiest Heroes…Assembled! A movie event five years in the making, THE AVENGERS brings together MARVEL big-screen heroes IRON MAN, CAPTAIN AMERICA, THOR, HULK and more for the ultimate Super Hero action spectacular! Kids and collectors alike will want to assemble the
whole team from Hasbro’s line of THE AVENGERS 3.75-INCH Action Figures.
These figures are fully articulated, movie accurate, and packed with exciting accessories. See all the core team members in their updated costumes, including BLACK WIDOW and new hero HAWKEYE!

Ben 10 Omniverse. Beating the bad guys is just part of the superhero gig. With a little help from his new, by-the-book rookie partner, Ben
explores the quirkier side of things in the alien underground and discovers enemies from his past looking for a rematch! With 10 new
aliens and a brand new lease on life, Ben 10 is back and more fun than ever! So be the first to own the newest toys from Ben 10, the OMNIVERSE,
exclusively during this event only. Plus, have a photo with the life size Ben 10 Omniverse with a Tech Blaster or Omnitrix Touch.

GI JOE Retaliation toys were released way before the movie

LEGO promotes the wonders of the Philippines and celebrates Filipino ingenuity at the TOY KINGDOM TOY EXPO PHILIPPINES 2012 The infinite possibilities of what the human imagination can do and love of
country are the values that the world’s leading toy company the LEGO Group champions in SM TOY EXPO 2012. In partnership with the Department of Tourism, LEGO aims to promote the beauty of the Philippines through an exhibit of the re-creations of famous regional landmarks and icons, which
will be highlighted by a 16 x 20 feet Philippine map – all made from colorful LEGO bricks. From the Philippine islands to the highlands, one can marvel at the places such as the Luneta, Fort Santiago, Chocolate Hills, Crocodile Farm, Banaue Rice Terraces, and other wondrous sites like one has never
seen them before.

It is the first ever LEGO Filipino-theme event in the Philippines that has been touring from SM Moa, SM City Cebu, SM City North Edsa, and now will be featured as the main highlight at SM Toy Expo
2012
Let you imagination continue to explore in a world where anything is possible – a world that stimulates the mind and improves creativity of children of all ages. Whether you’re shooting through the stars in a galaxy,
living happily ever after in a fairytale world, battling ninjas and dinosaurs or spotting wild animals on a safari adventure, LEGO products cast you off into the realm of endless possibilities

Speed, Acceleration, Attitude at the Toy Kingdom Toy Expo Philippines For over 40 years now, Hot Wheels has been the leading die-cast toy brand in the world. Offering a wide-array of car designs every year, collectors troop to toy stores
to complete the year’s car line-up. It also provides playsets to help kids feel the true
racing experience.
Hot Wheels never stops in introducing new innovations to the toy market. Products like
the Color Shifters (color change thru water), Light Speeders (car decals light), and Wall Tracks (race track mounted on the wall) has given kids new variation of play which
everyone can experience at the Toy Kingdom Toy Expo Philippines 2012.

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Toys Galore at Toy Kingdom Expo

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