After making the big switch to free TV ETC now rolls out its newest station campaign, Young and Loving It. The channel’s viewers, made up of teens and twentysomethings, live a fun, fab and fierce lifestyle. To match their attitude and varying passions ETC looks to embody what being young is all about. From fashion, to beauty to music to dance and to all things Hollywood , ETC is the channel for the stylish Filipino Youth.
The channel’s new station ID’s, produced locally and helmed by director Paul Soriano, encourage their viewers to enjoy and be passionate about what they are into. Featuring young models and fashion designers going after their dreams, a group of friends enjoying a gal’s night in, dancers expressing their individuality and a young couple falling in love for the first time, it’s simply about being young and loving it.
ETC’s line-up of programs capture the essence of the new campaign as it proves that the channel is indeed Young and Stylin’ with the fashionable America’s Next Top Model, Rachel Zoe Project and House of Jazmin. Young and in Love with shows such as Pretty Little Liars, The Vampire Diaries and Gossip Girl, and Young and Fierce with bold and exciting shows like Glee and Hellcats.
ETC is also calling on its viewers to share their own Young and Loving It statements, as it celebrates the various passions, ideals and dreams of the Filipino Youth. Infusing more local elements, viewers can expect more locally produced shows in the future. ETC is not just a general entertainment channel, but the voice of the stylish Filipino youth.