It’s quite ironic that a company that sells shoes is leading a global campaign asking people not to wear them for a day.
But that is exactly what TOMS has been doing for the past several years–urging people to try walking barefoot even for just a few hours just to get a feel of what children in some parts of the world are experiencing everyday.
What maybe basic to most of the people in the world like food, shelter, clothing may be considered a luxury in some parts of the globe.
Fact 1 : In many developing countries, children must walk barefoot for miles to get to school, fetch fresh wear and seek medical help.
Fact 2: Hundreds of millions of children are at risk of injury from walking on rough terrain and are unable to afford medical attention to treat these wounds.
Fact 3: Children with access to education, clothing, shoes and food become healthier and happier individuals. They have a higher chance at succeeding in life and creating a positive effect in their communities.
An American traveler and entrepreneur, Blake Mycoskie, saw these realities for himself during a vacation in Argentina in 2006. Spurred to create a solution that will have a direct impact on a child’s life, he created TOMS Shoes with one simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.
It became a successful endeavor and within a few months, he was able to return to Argentina with his friends, family and staff to give out the first 10,000 pairs of TOMS shoes to the children he met. From there, TOMS became more and more successful in raising awareness and has become a global brand, selling in many countries and giving out shoes in several countries, enabling children to dream of a better life.
Since May 2006, TOMS Shoes has given over 1,000,000 pairs of shoes to children in need through the support of their growing loyal and passionate clientele. To raise more awareness and support for the One for One Movement, TOMS has invited Filipinos to join the One Day Without Shoes by walking barefoot on April 5, 2011 in the Trinoma Park, Quezon City.
TOMS fans and media alike experienced briefly how life would be like without shoes. It was an act of solidarity with compassion and a burst of energy and passion for a better world for children.
After five years in business, “One for One” model is more than just a novelty project. TOMS has expanded its line, won the 2007 People’s Design Award at Cooper-Hewitt’s National Design Awards, became a member of the Clinton Global Initiative, and landed shelf space in Whole Foods.
To learn more about the TOMS Shoes visit www.nothingbuth2o.com.ph, www.toms.com, www.onedaywithoutshoes.com and www.facebook.com/TOMSphilippines