Diesel Unveils 2011 Spring/Summer Collection


This summer, Diesel is outfitting you for the movie of your life.


As the heat rises, Diesel releases a new collection based on its imaginary movie saga ‘Licence to Create’. After evoking espionage bikers, Diesel now follows up with a tale of supersonic spies who duel in jets before plunging underwater for a scuba battle. And when they finally relax with cocktails in Miami, action is only a heartbeat away.

For men, The Sky is not Enough is the first of a film in three episodes: military and aviator details are matched with innovative washes to create outfits built for bravery. Canvas cotton jackets with hoods and sleeves in sweat material are the perfect choice for these heroes together with reversible double breasted jackets and treated sweat pants. In the second episode, men star in Thunderdive – a thrilling tale of undersea fashion. Super slim sweatpants are coated for a scuba look; nylon jackets sport neoprene applications while polos are graced with fluo trim for deepwater visibility. From Miami With Love is the code name of the third chapter. Miami style addicts indulge their favourite Vice with pastel colours and sun-faded textures. Sweat shorts with touches of fluo are combined with nylon jackets featuring sweat details while the ultimate palm tree print shirt goes perfectly with cotton pinstriped shorts.


Women get equal billing in this motion picture. In Escape from Eden, light and soft bleached denim shirts are matched with natty high-waisted leather skirts with belt and zips; cropped jackets in lightweight leather are teamed with long khaki tops and comfortable glossy pants with tight calf. Dive into the next episode, codenamed Scuba Diamonds. Treated denim, neoprene and watery graphics are perfect for sand, sea and stun. There’s a faint vintage vibe to pinstriped denim short all-in-ones while zipped dresses in loose jersey get a scuba surface. The last chapter for women is Cassis Royale – truly a classy cocktail of designs. Pastel, shine and glitter are translated into outfits such as strapless short denim dresses with a bleached-out look, eyelet blue zipped and belted dresses and a strapless wide denim dress with flounces, which also converts spy-style into a skirt for those last minute changes of assignment.


No Diesel mission would be complete without 5Pockets. The two groups for men are Dirty New Age and Blue Eyecons. Dirty New Age builds on Diesel’s long term expertise in the field of purposeful grubbiness. Key advances include 3D and shadow effects, sponged electric blue denim (it’s yellow inside!), very light bleaching, chalk shades and raw paint stains. For Blue Eyecons, three new experimental washes produce genuine works of art. One of these combines Tencel fabric and treatments to create comfortable yet strongly treated pants. The cool new cut is the Narrot (the narrow carrot!), a very low crotch with comfortable fit above the knee, tapering to extreme slimness below to be worn preferably rolled up.


Women’s 5Pockets categories are Powder of Diesel and – making its debut for women – Blue Eyecons. Powder of Diesel embraces Passion Potion – a strong, summery and colourful denim that combines different tones and shades through sponging treatment with pigments. Beside this piece, girls can choose a bleached and incredibly soft blue denim or super stretch jeans with a marbled effect. Slim is the focus in terms of fit. The new styles include Biszou, an ankle-length super slim jegging and two summer pants: Tintsie, a loose workwear-inspired cut with a baggy top and a slightly tighter calf, and Asthair, a summery Thai fit with a low crotch and drawstring.



Every agent needs accessories – and nobody does it better than Diesel. This season a strong military appeal with a touch of colonial taste will be the leitmotiv of Diesel’s shoes and bags collections. The main focus for men’s and women’s shoes is on sneakers, which come in a vast variety of styles: bleached and stone washed high tops; vibrant plimsolls in natural canvas, unisex drill cotton sneakers with a 70s touch and a range of nostalgic styles in washed canvas, camouflage and cinematic graphics. And don’t miss the super new style for the younger Diesel fans, coming to you in bright colours with an embroidered logo. Dressier shoes such as desert boots and deck shoes are reinterpreted in an iconoclastic Diesel style, while women’s strappy heels  are beyond fashion – think Ancient Rome meets Modern Manhattan. Bags include bright cotton coated twill styles for women, with a printed lining and the new style in leather enriched with metallic details. Diesel’s DNA is reflected in millions of treatments such as combinations of abraded denim with leather, garment dyed cotton twill or sprayed colour in natural leather.


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Diesel Unveils 2011 Spring/Summer Collection

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